Senior Content Writer

Finrep AI; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Finrep AI is seeking a content writer who will own how the company is perceived in the market. The role targets someone who writes for a professional audience within financial services, B2B SaaS, or AI startups, and who can ship with minimal support while building a category narrative.

You will own research, writing, and distribution as one role, collaborating with product and founders, and measuring impact after publication.

Qualifications

• 1–4 years of content, editorial, or writing experience, preferably at a startup in financial services, B2B SaaS, or AI.
• Ability to write for an audience that knows more than you do about their subject, no bluffing.
• Demonstrated ability to write simply: short sentences, clear structure, no filler.
• Comfort with tools: AI writing and research tools, basic SEO, analytics, and openness to learning how content surfaces in AI search.
• Ability to balance depth + speed + distribution. Growth mindset and curiosity to dig past the obvious angle.
• Strong in stakeholder management, can take a thesis to a founder, defend it, and change their mind on evidence.
• A portfolio of shipped work. Personal blogs, newsletters, and threads count. Your published work matters more to us than a perfect resume.

Responsibilities

• Turn dense financial material—10-Ks, 10-Qs, earnings calls, SEC filings—into clear content for finance professionals.
• Build and run a consistent publishing rhythm across LinkedIn, blog, and newsletter, maintaining voice and quality.
• Work directly with product, founders, and customer conversations to translate what we're building into something a user cares about.
• Run distribution experiments and report what worked and what didn’t; treat reach as the key metric.
• Use AI to move faster across research, drafting, and iteration without sacrificing judgment.
• Develop a point of view on new formats and content bets, then advocate for them.

Job description

We atFinrep.aiare building AI for the people who live inside financial statements : analysts, associates, and investors working US markets, where precision is not a nice-to-have. We bring that same standard to how we talk about ourselves.

Role Purpose:

We are looking for a content writer who can go beyond "producing posts" and act as an owner of howFinrep.aiis understood in the market. We strongly prefer someone who has done this inside a startup ,ideally a financial, B2B SaaS, or AI company and already knows what it takes to write for a technical buyer, ship without a large team behind you, and build a category narrative from close to zero.

This role is designed for someone who treats research, writing, and distribution as one job, not three, someone who can read a 10-K, find the thing nobody else noticed, and turn it into something a finance professional stops scrolling for. You'll own the content calendar end to end, work directly with product and founders, and be accountable for what the work does after it goes live, not just that it shipped.

Responsibilities we entrust you with:

• Turn dense financial material ,10-Ks, 10-Qs, earnings calls, SEC filings into clear, useful content for serious finance professionals.
• Build and run a consistent publishing rhythm across LinkedIn, blog, and newsletter, and hold the line on voice and quality.
• Work directly with product, founders, and customer conversations to translate what we're building into something a user actually cares about.
• Run distribution experiments and report honestly on what worked and what didn't. Treat reach as your number, not marketing's.
• Use AI to move faster across research, drafting, and iteration without handing it your judgment.
• Develop a point of view on new formats and content bets, then make the case for them.

What matters in this role :

• 1–4 years of content, editorial, or writing experience,preferably at a startup in financial services, B2B SaaS, or AI, somewhere you wrote for a professional buyer, not a general consumer audience.
• Ability to write for an audience that knows more than you do about their subject, no bluffing, no hiding behind jargon.
• Demonstrated ability to write simply: short sentences, clear structure, no filler.
• Comfort with tools: AI writing and research tools, basic SEO, analytics, and openness to learning how content surfaces in AI search.
• Ability to balance depth + speed + distribution. Growth mindset and curiosity to dig past the obvious angle.
• Strong in stakeholder management, can take a thesis to a founder, defend it, and change their mind on evidence.
• A portfolio of shipped work. Personal blogs, newsletters, and threads count. Your published work matters more to us than a perfect resume.

What adds a bonus:

• You've been the first or only content hire somewhere, and built the function rather than inherited it.
• Experience writing about US equities, SEC filings, earnings, or financial products in any format.
• A background or serious self-taught interest in finance, accounting, or capital markets.
• You've grown an audience for yourself or someone else and can explain how.
• You can explain a technical AI product to a non-technical buyer without dumbing it down.
• Ability to handle basic charts and visuals without waiting on a designer.
• CFA Level 1, a finance degree, or equivalent evidence you can read a balance sheet.

What we value in our people :

• Ship to learn:Good enough, then iterate. A v0 in production beats a well-shaped v3 sitting in Linear.
• Feedback is about the work, not the person:Build the spine. A bad game is feedback on the game, not on the player.
• Assume autonomy, own it end to end:One owner per area. Take the decision, then communicate it.
• Communicate in the open:Context lives in public channels, not trapped in heads or DMs.
• Company first:We own parts of the problem we do not enjoy. That is the job.
• Build for the long game:Stay calm, stay focused, obsess over solving customer problems.