Content Writer

Mindpro Technologies; Mumbai, Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Mindpro Technologies is seeking a B2B content writer to craft blogs, whitepapers, guides, social posts, ghostwriting and case studies for banking, NBFC ops, insurance CX, and BPO leadership. You will design long-form assets, handle on-page SEO end to end, and shape content for all funnel stages.

You will also collaborate with sales on ABM content and translate complex topics like voice AI, call analytics, and dashboards into tangible business outcomes.

Qualifications

• 2+ years of B2B content writing experience.
• Real on-page SEO skill and ability to map content to search intent.
• Understanding of how B2B sales works.

Responsibilities

• Write blogs, whitepapers, guides, social media posts, ghostwriting and case studies for target buyers in banking/NBFC ops, insurance CX, and BPO leadership.
• Design whitepapers, guides and case studies with a completed layout.
• Handle on-page SEO end to end: keyword research, search intent mapping, proper internal linking.
• Write content for every funnel stage: awareness, comparison, and case studies.
• Collaborate with sales on ABM content used in deals.
• Translate technical topics (voice AI, RAG, call analytics, BI dashboards) into business outcomes.

Skills

B2B writing

SEO skills

ABM content

Research mindset

AI research tools

Tools

Canva

Figma

WordPress

Job description

What you'll do

• Write blogs, whitepapers, guides, social media posts, ghostwriting and case studies that speak to real buyers: banking and NBFC ops leaders, insurance CX teams, BPO leadership — not a generic “B2B SaaS audience.”
• Design whitepapers, guides and case studies, not just write them — a text file isn\'t a deliverable here, a laid-out PDF someone wants to open is.
• Handle on-page SEO end to end: keyword research, search intent mapping, content clusters with proper internal linking, not just stuffing a keyword into an H1.
• Write content for every funnel stage — awareness pieces for someone who doesn\'t know CanString exists, comparison and proof content for someone deciding between us and a competitor, and case studies that a champion can forward to their CFO.
• Work with sales on ABM content — the kind of one-pager or case study that gets used in an actual deal, not filed away.
• Turn technical product detail (voice AI, RAG, call analytics, BI dashboards) into language a banking ops director or insurance CX head actually cares about: revenue recovered, audit cost cut, compliance risk closed.

What you need to bring

• 2+ years writing B2B content,ideally for a SaaS or enterprise tech company. You\'ve shipped blogs, whitepapers and case studies that someone other than your manager actually read.
• Real on-page SEO skill— you know the difference between ranking for a keyword and ranking for a keyword that converts, and you can map content to search intent without being told to.
• Some understanding of how B2B sales actually works.
• A real appetite for research.You\'ll be writing about voice AI, contact center compliance, and collections regulation. We want someone who enjoys going deep on a topic before writing a word of it — who\'d rather spend an extra hour finding the real stat than settle for one that sounds close enough.
• AI tools for research, never for writing.Use Claude, ChatGPT, Perplexity, or whatever you like to research faster — source data, check facts, get up to speed on a technical topic. The actual writing has to be yours. Every submission goes through an AI-content detector, and AI-written copy is disqualified on sight.
• Design sense for long-form assets— you can lay out a whitepaper or case study in Canva, Figma, or similar so it looks like something a prospect wants to read, not a Word doc with a logo pasted on top.
• Hardworking.This is a build-from-scratch content function at a company that\'s actually shipping product and closing enterprise deals. Slow and comfortable isn\'t the job.

Our one hard rule: no AI slop

AI tools are welcome for research and nowhere else. What we won\'t accept is content that reads like a chatbot wrote it — the vague “in today\'s fast-paced digital landscape” openers, the fake statistics, the paragraph that says nothing in three different ways. Every submission goes through an AI-content detector before it\'s reviewed. AI-written copy gets rejected on the spot, no exceptions.