Technical Content Writer

Sustainiam

Dadri

On-site

INR 1,200,000 - 1,500,000

Full time

14 days+

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Benefits offered by this job

Medical insurance for self and family

Flexible benefits plan

Meal pass

ESOPs to own a stake in our mission

Upskilling budget

Job summary

Sustainiam, a dynamic and fast-growing climate tech company in India, seeks a Senior Content Strategist to drive its content strategy. This role encompasses crafting high-quality content for B2B SaaS audiences and collaborating closely with the Marketing, Product, and Sales teams. The ideal candidate will have over 4 years of experience in content/marketing roles and a strong portfolio showcasing technical and marketing content.

The position offers competitive salary, performance-linked benefits, and opportunities in the global climate innovation space. Join us in building a compelling content engine!

Qualifications

4+ years experience in content/marketing roles at product-based companies.
Proven experience with technical/product-led content.
Strong portfolio spanning technical/long-form and marketing collateral.

Responsibilities

Own the end-to-end content strategy across brand and demand generation.
Create technical, research-backed content such as whitepapers and reports.
Set SEO strategy for blogs and long-form assets.

Skills

Content strategy ownership

B2B SaaS experience

Writing and editing skills

Storytelling and simplifying complex topics

Education

Bachelor's in Marketing, Communications, Journalism, English, Business

Job description

Sustainiam is a fast-growing climate tech company creating smart, data-driven solutions to help businesses measure, manage, and reduce their carbon emissions. From carbon accounting to renewable energy markets, we make sustainability actionable, scalable, and business-ready for enterprises.

If you are passionate about climate action and enjoy crafting clear, high-quality technical content for B2B SaaS audiences, this role will allow you to contribute directly to Sustainiam’s brand, campaigns, and GTM initiatives.

About the Role

We're looking for a Senior Content Strategist to own and drive our content strategy across channels, formats, and funnel stages. You'll set the editorial direction, build the content roadmap, and partner closely with Marketing, Product, Sales, and Founders to ensure every asset ladders up to brand and business goals.

Key Responsibilities

Own the end-to-end content strategy across brand, demand generation, sales enablement, and thought leadership.
Build and maintain the content roadmap, calendar, and prioritization framework tied to GTM and campaign goals.
Define audience segments, messaging pillars, and the content-to-funnel mapping (awareness -> consideration -> conversion -> retention).
Establish and steward brand voice, editorial standards, and content governance.

2. Technical & Long-Form Content

Lead creation of technical, research-backed content: whitepapers, reports, product explainers, deep-dives, use cases, and solution overviews.
Partner with Product and domain experts to translate complex concepts (carbon accounting, carbon markets, climate tech, SaaS workflows) into clear, authoritative narratives.
Own accuracy, clarity, and consistency across all technical assets.
Direct the strategy and creation of brochures, pitch decks, product sheets, sales one-pagers, FAQ and comparison docs.
Build persona, industry, and use-case-specific content to support Sales and partnerships.

4. Social, Email & Campaign Content

Define the social strategy (primarily LinkedIn and B2B platforms) and oversee posts, threads, carousels, and campaign copy.
Shape email strategy: nurture sequences, campaign emails, event invites, newsletters, aligned to segments and campaign objectives.
Lead content for webinars, conferences, and events: descriptions, invites, landing pages, talking points, session summaries, and follow-ups.
Drive PR content in coordination with Marketing leadership: press releases, media notes, quotes, and company statements.
Shape scripts and outlines for podcasts, video explainers, and thought leadership sessions.

6. SEO, Optimization & Performance

Set SEO strategy for blogs, landing pages, and long‑form assets (keyword strategy, on‑page optimization, internal linking, topic clusters).
Build a system to refresh, repurpose, and scale existing content across channels.
Define content KPIs, track performance (traffic, engagement, conversions, downloads), and turn insights into strategic decisions.
Act as the content point person for Marketing, Product, Sales, and Founders.
Write structured briefs, guide writers/agencies, and uphold quality and brand consistency at scale.
Manage multiple workstreams and deliver against business timelines.

Requirements

Must-Have

4 plus years relevant experience in content/marketing roles at product-based companies (mandatory).
Proven B2B (preferably B2B SaaS) experience with technical/product-led content.
Track record of owning content strategy, not just executing deliverables.
Startup experience in 0–1 and/or 1–10 stage environments strongly preferred.
Demonstrated ability to write and strategize for B2B decision-makers (CXOs, sustainability leaders, product/tech stakeholders).
Strong portfolio spanning technical/long‑form (whitepapers, reports, explainers) and marketing collateral (decks, one‑pagers, emailers, social).
Excellent writing, editing, and storytelling, with a gift for simplifying complex topics.

Education

Bachelor's in Marketing, Communications, Journalism, English, Business, or related field.
Master's/MBA in Marketing or Communications is a plus (not mandatory).

What We Offer

Opportunity to create high-impact content for a growing climate tech SaaS company.
Close collaboration with Content Manager, Marketing, Product, Sales, and Founders.
Exposure to global sustainability, carbon, and climate innovation ecosystems.
A dynamic, collaborative, and fast-growing work environment.
Competitive salary and performance-linked benefits.

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