Senior Content Editor (SEO)

Amber; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Amber is seeking two Senior Content Editors to run its SEO content function with a content-engineer mindset. You will own how Amber appears in AI and answer engines, set the bar for E-E-A-T and creative quality, and rebuild SOPs to ensure durable high-quality output.

This is a senior, hands-on role for someone who is editor, strategist and systems-thinker; you will coach writers, lead content projects, report to the Senior Content Manager, and collaborate with the wider content and SEO team.

Qualifications

• 3–5 years in SEO content writing and editing with editorial ownership or QC responsibility.
• Deep, current understanding of optimizing content for AI/answer engines and credible authority.
• Sharp editorial judgment and a genuine eye for differentiated quality.
• Hands-on with GA4, GSC, Ahrefs/Semrush, Surfer SEO and Grammarly.
• Fair working understanding of crawling/indexing, site structure, schema and audits.

Responsibilities

• Own the AEO / GEO function and drive discovery across AI and answer engines.
• Define the playbook and keep it current as the landscape shifts.
• Shape content structure to be quoted by LLMs and win featured snippets.
• Build signals that generative search rewards: quotable data and brand mentions.
• Track AI search performance and update SOPs and briefs accordingly.
• Set the standard for EE A T and creative quality across the portfolio.
• Coach writers and lead content projects when needed.
• Stay hands-on: write and QC content to the same standard you expect from others.

Skills

SEO writing

Editorial ownership

Leadership

Systems thinking

Tools

GSC

GA4

Surfer SEO

Semrush

Grammarly

Job description

Amber is a long-term accommodation booking platform built for students. We help over 80 million students worldwide find and book full-time accommodation near their universities—without the hassle of negotiation, non-standardized paperwork, or fragmented payment processes.

Today, Amber is the leading global student housing platform, with 1M+ student housing units listed across 10 countries and 80+ cities. We’re growing rapidly and are on track to achieve $1B in annual gross bookings. Backed by $18.5M in funding from marquee investors like Gaja Capital, we’re building the future of student living.

If you’re passionate about making international mobility and student living seamless and accessible, we’d love to have you join us.

We’re looking for someone who can create ideas people remember for years.

You’ll own copy, content, campaigns, brand narratives, and original content IPs that make students stop scrolling, start talking, and remember Amber when it matters.

About the Role

Amber is looking for two Senior Content Editors to run its SEO content function with a content-

engineer mindset people who treat content as a system to be optimized, not just copy to be checked. You will own how amber shows up in AI and answer engines (AEO/GEO), set the bar for E-E-A-T and creative quality, pressure-test and rebuild the SOPs the team writes to, and stay accountable for how content performs after it goes live.

This is a senior, hands-on role for someone who is equal parts editor, strategist and systems-thinker. You'll bring a fair working knowledge of technical SEO, a strong instinct for R&D and AI adoption, and the ability to coach writers and lead content projects when needed. You'll report to the Senior Content Manager and work closely with the wider content and SEO team.

What You'll Do

Own the AEO / GEO function

Take ownership of how amber's content is discovered and cited across AI and answer engines. You

define the playbook and keep it current as the landscape shifts.

Shape how content is structured to be quoted by LLMs and to win featured snippets, People-

Also-Ask and AI overviews direct-answer blocks, structured definitions, and clean, extractable

Build in the signals that generative search rewards: quotable, attributable data, consistent

entity and brand mentions, and clear topical authority.

Track how AI search behaves (ChatGPT Search, Perplexity, Gemini, Google AI, Claude, etc)

and decide what changes in amber's approach then update the SOP and brief the team.

Set the standard for E-E-A-T and creative quality

Be the guardian of content quality not just technically correct, but genuinely useful, credible and

Raise the bar on Experience, Expertise, Authoritativeness and Trust across the portfolio: strong

author signals, first-hand experience, credible sourcing and complete entity coverage.

Push the team beyond templated, 'SEO-safe' output toward differentiated, creative content that

reads well and earns links and citations.

Own on-page quality end to end search intent, structure, internal linking, schema, readability

and Scannability.

Audit and improve the SOPs

Treat the current ways of working as something to be challenged and improved, not simply followed.

Interrogate existing SOPs, briefs and checklists; find the loopholes and blind spots that let

quality slip, and redesign them.

Turn recurring problems into durable fixes better briefs, QC frameworks, entity/audit templates

and review workflows that make quality repeatable across writers.

Stay accountable for post-publish performance

The job doesn't end at publish. You close the loop between what's shipped and how it actually does.

Monitor how delivered content performs rankings, CTR, engagement and AI/LLM citation and

visibility and diagnose why pieces win or underperform.

Feed those learnings back into briefs, refreshes and the ideation pipeline; prioritize updates

based on evidence rather than gut feel.

Drive R&D and AI adoption

Keep amber ahead by experimenting continuously and bringing new capability into the team.

Test new tools, tactics and GEO/LLM experiments; keep what works, document it, and roll it

out.

Integrate AI responsibly across briefing, drafting, QC and reporting to scale output while

keeping originality and AI-detection within agreed quality standards.

Coach the team and lead content projects

Level up the people around you and take the lead on projects when the work calls for it.

Mentor writers (interns and full-timers) toward stronger, more creative, on-brand content

through structured feedback, the buddy programme and skill-gap plans.

Lead content projects and coordinate the writing pod from time to time unblocking people and

holding quality without owning day-to-day people management as the core of the role.

Stay hands-on: write and QC content to the same standard you expect from everyone else.

What We're Looking For

Must-have

Experience: 3–5 years in SEO content writing and editing, with real editorial ownership or QC responsibility.

AEO/GEO & E-E-A-T: deep, current understanding of optimizing content for AI/answer engines

and of what makes content credible and authoritative.

Editorial judgement: sharp editing and QC instincts and a genuine eye for creative,

differentiated quality not just checklist compliance.

Tooling: hands-on with GSC, GA4, Ahrefs and/or Semrush, Surfer SEO and Grammarly.

Technical SEO: a fair working understanding of crawling/indexing, site structure, schema,

redirects and audit tools enough to diagnose and coordinate.

Systems thinking: able to spot weaknesses in a process and redesign it, and to make

decisions from performance data.

Leadership: able to mentor writers and lead content projects with confidence.

Good to have

Experience in marketplace, travel, real-estate, edtech or student-accommodation content.

Advanced certifications (GA4, GSC, Surfer SEO, GEO/AEO, Programmatic SEO).