Senior Business Systems Analyst

Publicis Groupe Holdings B.V; Bengaluru; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

A leading marketing technology firm is seeking a Senior Business System Analyst to join its Platform Delivery team. In this client-facing role, you will manage marketing engagements and analyze business needs to derive actionable insights. The ideal candidate has 6-8 years of experience in business analysis, strong CRM and digital marketing knowledge, and excellent communication skills. This role offers the opportunity to work in a dynamic environment and contribute to impactful marketing solutions.

Qualifications

• 6-8 years of relevant business analysis work experience.
• Strong understanding of digital marketing concepts.
• Excellent presentation and communication skills.

Responsibilities

• Manage client deliverables for marketing engagements.
• Analyze client data and improve existing solutions.
• Educate clients on best practices in digital marketing.

Skills

Business analysis experience

CRM and loyalty knowledge

Data analysis skills

Communication skills

SQL proficiency

Tools

JSON

API

Microsoft Office

Job description

Overview

Platform Services specializes in the implementation, management and evolution of Custom and PeopleCloud solutions, offering end-to-end support for clients. Our team of experts handles platform setup, ongoing management, and strategic enhancements, ensuring that our solutions adapt to changing business needs. From loyalty programs to digital activation, our platforms empower clients to implement campaigns, generate insights, and streamline business activities, all with a focus on seamless integration and continuous improvement. By collaborating with client partners and strategy teams, we create impactful campaigns tailored to each client’s unique objectives.

As a Senior Business System Analyst (SBSA), you will have an opportunity to be part of the Platform Delivery team. This team delivers world‑class marketing technology platforms using Epsilon’s market‑leading People Cloud suite of products, which support our clients’ multi‑channel marketing strategies. You will manage client deliverables relative to our multi‑channel marketing engagements.

This client‑facing role demands a blend of deep business knowledge and the ability to derive insights from digital analytics to drive key business metrics and personalization. You will work closely with clients to understand their remarkable requirements and successfully implement strategies to achieve their ambitious goals!

Responsibilities

• Gain an in‑depth understanding of Epsilon Product architecture in correlation to Customer’s business models, and marketing strategies.
• Facilitate high‑impact client discussions, driving clarity on deliverables, managing expectations, and documenting all requirements, data needs and rules accurately to ensure successful project outcomes. Ensure traceability of all business requirements to functional and non‑functional specifications.
• Analyze client data and gain understanding of existing client solution and warehouse/mart processing, business rules, and end user use cases (data extracts, campaigns, reports, and analytics) to cover data exchange for future enhancements.
• Drive product fitment analysis versus gap areas and create specifications, collaborate with key members of the delivery team to brainstorm and complete accurate low‑level design, configurations and API specifications including end points, authentication and encryption methods to address key client use cases and downstream processes.
• Build and continuously develop key relationships with internal and external stakeholders to ensure smooth / seamless project execution.
• Serve as a trusted advisor to client teams across domains and industries, providing strategic guidance from a business analysis and digital marketing perspective.
• Facilitate the seamless onboarding of multiple vendors and data sources into the Epsilon ecosystem, ensuring compliance with architectural and data governance standards.
• Champion the development and adoption of best practices, standards, and methodologies in business and data analysis to enhance delivery quality and consistency.
• Educate clients on standard methodologies and essential business needs.
• Lead tailored product demonstrations and training sessions for client teams, effectively showcasing key capabilities and real‑world use cases to drive engagement, understanding, and adoption.
• Maintain accurate daily records of client billable time.
• Lead by example in guiding and mentoring junior associates, fostering a collaborative environment that promotes continuous learning, professional development, and alignment with client and project objectives.

Qualifications

Core Skills:

• 6‑8 years of relevant business analysis work experience. Database/d data‑driven marketing space experience is an advantage.
• Strong understanding of CRM, Loyalty, Digital Marketing concepts and various marketing channels.
• Excellent organizational, presentation, and communication skills.
• Ability to quickly pick up new domain and industry knowledge and tie it back to client data and requirements.
• Experience in translating business requirements into functional/business specifications.
• Facilitate Business Analysis functions of the SDLC and Agile Methodology including SCRUM.
• Strong understanding of data warehouse and data mart concepts.
• Experience in engaging with diverse stakeholders to gather requirements and manage expectations.
• Excellent communication (spoken and written) and presentation skills.
• Ability to assemble, analyze, and evaluate data — and be able to make appropriate decisions to support the business.
• Excellent SQL skills.
• Strong understanding of API, JSON, XML and SOAP UI.
• Familiarity of AI/ML/RPA concepts and executing work with AI/ML/RPA driven utilities. Experience creating or implementing AI/Automation based utilities is an added advantage.
• Extensive knowledge of Microsoft Office suite of products.
• Self‑motivated, professional, and dedicated to customer success.
• Innovative, problem‑solving attitude with a focus on finding effective answers.
• Demonstrated ability to learn quickly, be a great teammate, and manage change effectively.
• Exposure to marketing campaign tools (Unica, Adobe, Eloqua, Marketo, Responsys, Zeta, etc.), and ability to learn new campaign platforms.

Equal Opportunity Employer

Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.