Senior Business Development Executive

AiSensy; Gurugram District; On-site; INR 1,100,000 - 2,000,000; Full time

Job summary

AiSensy is a WhatsApp-based Marketing & Engagement platform empowering brands to grow revenue through conversational commerce. We are seeking a Senior Business Development Executive to identify opportunities, build strong client relationships, and convert prospects into paying customers.

You will own your sales pipeline, conduct discovery calls and product demos, handle objections, negotiate terms, and close deals while meeting monthly and quarterly targets.

Qualifications

• 3–6 years of experience in B2B sales or business development.
• Proven track record of meeting targets and closing deals.
• Strong knowledge of sales cycles: qualification, discovery, demos, negotiation.
• Experience managing a sales pipeline independently.

Responsibilities

• Identify and engage potential customers across target industries.
• Lead outbound prospecting, inbound leads, and referrals to build pipeline.
• Conduct discovery calls, product demos, and present solutions.
• Negotiate commercials and close deals to hit revenue targets.
• Maintain accurate pipeline data and forecast outcomes.

Skills

Prospecting

Lead qualification

Product demos

Negotiation

Closing deals

CRM proficiency

Communication skills

Account management

Tools

HubSpot CRM

Salesforce

Zoho CRM

Job description

AiSensy is a WhatsApp-based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Cosco grow their revenues through WhatsApp.

• Enabling 250,000+ businesses with WhatsApp Engagement & Marketing.
• Facilitating 800 Crores+ WhatsApp messages annually between businesses and users.
• Working with leading brands across multiple industries.
• Helping businesses drive 25–80% of their revenues using the AiSensy platform.
• A mission-driven, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors.

We're building the future of WhatsApp Marketing, customer engagement, and conversational commerce—and we're looking for people who can help accelerate that growth.

The Role

We're looking for a Senior Business Development Executive who can identify opportunities, build strong client relationships, and convert prospects into paying customers.

This is a hands-on sales role for someone who understands how to prospect, qualify leads, conduct compelling product demos, handle objections, negotiate commercials, and close deals.

You'll own your sales pipeline, work toward revenue targets, and help businesses understand how AiSensy can improve their marketing, customer engagement, and business growth through WhatsApp.

The goal is simple: build a strong pipeline, close quality deals, and consistently deliver revenue.

What You'll Own

• Identify and research potential customers across relevant industries and business segments.
• Generate new business opportunities through outbound prospecting, targeted outreach, referrals, inbound leads, and other channels.
• Identify decision-makers and engage key stakeholders within target accounts.
• Understand customer pain points and qualify opportunities based on business needs, potential, and buying intent.
• Build a consistent pipeline of qualified prospects.
• Conduct discovery calls, product demonstrations, and sales presentations.
• Understand customer requirements and demonstrate how AiSensy's platform can solve their business challenges.
• Position AiSensy's WhatsApp Marketing and Engagement solutions around customer use cases and business outcomes.
• Handle objections related to pricing, competition, product capabilities, and implementation.
• Negotiate commercials, manage follow-ups, and drive opportunities toward closure.
• Maintain momentum throughout the sales cycle and avoid losing qualified opportunities due to poor follow-up.
• Own monthly and quarterly sales targets.
• Manage the complete sales pipeline, from initial outreach to deal closure.
• Maintain accurate pipeline data, opportunity stages, follow-ups, and forecasts.
• Leads generated
• Qualified opportunities
• Demo-to-closure conversion
• Deal value
• Identify bottlenecks in the sales funnel and take corrective action.
• Consistently work toward achieving and exceeding revenue targets.

4. Account Development & Business Expansion

• Understand customer business models, growth objectives, and WhatsApp use cases.
• Identify opportunities to expand product adoption and increase account value.
• Build relationships with decision-makers and relevant stakeholders.
• Work with Customer Success and Account Management teams to ensure smooth handovers and identify future growth opportunities.
• Develop long-term customer relationships that create opportunities for repeat business and expansion.
• Research target industries, customer segments, competitors, and emerging market opportunities.
• Understand how businesses use WhatsApp for marketing, lead generation, engagement, and commerce.
• Stay updated on trends in SaaS, digital marketing, customer engagement, and conversational commerce.
• Share customer objections, competitor insights, and market feedback with the Marketing, Product, and Sales teams.
• Use market insights to improve prospecting, sales messaging, and conversion rates.

6. Strategic Partnerships & Business Opportunities

• Identify potential business opportunities through agencies, technology providers, and ecosystem partners.
• Explore collaborations that can generate qualified leads and new revenue.
• Support partnership-led sales initiatives and joint go‑to‑market activities.
• Build relationships with relevant stakeholders to expand AiSensy's reach across customer segments.
• Maintain accurate and updated records in CRM platforms such as HubSpot or Salesforce.
• Track every opportunity from qualification to closure.
• Prepare regular reports on pipeline health, sales performance, forecasts, and key learnings.
• Use data to understand conversion rates, identify gaps, and improve sales productivity.
• Maintain a disciplined follow-up process and ensure no qualified opportunity goes unattended.

8. Cross-Functional Collaboration

• Work closely with Marketing to improve lead quality, targeting, and campaign effectiveness.
• Coordinate with Product and Customer Success teams to address customer requirements and ensure smooth onboarding.
• Share customer feedback and recurring objections to improve product positioning and sales enablement.
• Collaborate with the broader Sales team to share learnings, improve processes, and achieve business goals.
• Share effective prospecting, discovery, demo, and closing practices with junior team members.
• Support new team members with sales processes and product knowledge where required.
• Contribute to a performance-driven sales culture focused on ownership, accountability, and continuous improvement.

What We're Looking For

Must Have

• 3–6 years of experience in Business Development, B2B Sales, Inside Sales, or a similar revenue-focused role.
• Proven track record of achieving sales targets and closing deals.
• Strong understanding of B2B sales cycles, lead qualification, discovery, product demos, negotiation, and closing.
• Experience managing a sales pipeline independently.
• Strong prospecting, follow‑up, objection‑handling, and deal‑closing skills.
• Excellent verbal and written communication and presentation skills.
• Ability to engage decision‑makers and understand business requirements.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho, or similar tools.
• Strong commercial awareness and a data‑driven approach to sales.
• Ability to manage multiple opportunities while maintaining follow‑up discipline.
• Strong ownership mindset and willingness to work in a fast‑paced startup environment.

Good to Have

• Experience in B2B SaaS, MarTech, CPaaS, CRM, AI, or technology platforms.
• Familiarity with WhatsApp Business API, WhatsApp Marketing, or conversational commerce.
• Experience selling to mid‑market or enterprise customers.
• Experience managing complex sales cycles and multiple stakeholders.