Senior Brand Manager

Rebel Foods Pvt. Ltd.; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

ESOP programs

Job summary

Rebel Foods Pvt. Ltd. is seeking a Brand Manager who will own the end-to-end strategy, roadmap, and P&L for a high-growth brand.

You’ll drive campaigns that boost awareness, consideration, and customer love while partnering with Product, Operations, Growth, Insights, Creative, and Supply Chain teams to launch products rooted in consumer insights. You’ll monitor brand health, customer feedback, and market trends to identify opportunities and course-correct when needed, balancing long-term brand

Qualifications

• 3–7 years of relevant experience in Brand Marketing, Consumer Marketing, Category Management, Strategy, or Consulting.
• Strong academic pedigree from a Tier-I institution.
• Experience in FMCG, Consumer Internet, QSR, D2C, Retail, or high-growth startups is a plus.

Responsibilities

• Own the end-to-end strategy, roadmap and P&L for your brand, ensuring alignment with overall business goals.
• Drive high-impact campaigns and initiatives that strengthen awareness, consideration, and customer love.
• Partner closely with Product, Operations, Growth, Insights, Creative, Supply Chain, Tech, and Agency teams to launch products and campaigns rooted in consumer insights.
• Continuously monitor brand health, customer feedback, market trends, and business performance to identify opportunities and course-correct when required.
• Work closely with the Social Media and Content teams to create culturally relevant, engaging, and high-performing content.
• Balance long-term brand building with short-term business outcomes, making decisions backed by data and consumer understanding.
• Champion the voice of the consumer across the organisation and influence cross-functional priorities.

Skills

Brand Marketing

Consumer Marketing

Category Management

Strategy

Consulting

Education

Tier-I institution

Job description

At Rebel Foods, brands are our biggest competitive advantage.

As the pioneers of the cloud kitchen model and one of the world's largest internet restaurant companies, we've built a platform to launch, build, and scale some of the most loved food brands across every consumer food occasion. The Power of Brands is at the heart of everything we do.

This is what makes the role different.

At Rebel, you're not just a Brand Manager. You're the CEO of your brand.

You'll own your brand's strategy, growth, customer love, innovation, and business performance. You'll think like an entrepreneur, move with speed, and make decisions that shape how millions of consumers experience your brand every day.

You won't just market a brand- you'll build, scale, and reinvent brands across categories, consumer occasions, and geographies within one of the world's most exciting food-tech companies.

What You'll Do

• Own the end-to-end strategy, roadmap and P&L for your brand, ensuring alignment with overall business goals.
• Drive high-impact campaigns and initiatives that strengthen awareness, consideration, and customer love.
• Partner closely with Product, Operations, Growth, Insights, Creative, Supply Chain, Tech, and Agency teams to launch products and campaigns rooted in consumer insights.
• Continuously monitor brand health, customer feedback, market trends, and business performance to identify opportunities and course-correct when required.
• Work closely with the Social Media and Content teams to create culturally relevant, engaging, and high-performing content.
• Balance long-term brand building with short-term business outcomes, making decisions backed by both data and consumer understanding.
• Champion the voice of the consumer across the organisation and influence cross-functional priorities.

Who We're Looking For

Consumer-Obsessed

You naturally begin with the customer. You enjoy uncovering insights and translating them into winning products, campaigns, and experiences.

You take ownership without waiting for permission. You move with urgency, thrive in ambiguity, and treat the brand as if it's your own company.

Operator with High Standards

You can translate ambitious ideas into exceptional execution by collaborating across multiple teams and driving outcomes.

Analytical Thinker

You combine creativity with structured problem-solving. You're comfortable using data to make decisions while trusting strong consumer intuition.

Experience

• 3–7 years of relevant experience in Brand Marketing, Consumer Marketing, Category Management, Strategy, or Consulting.
• Strong academic pedigree from a Tier-I institution preferred.
• Experience in FMCG, Consumer Internet, QSR, D2C, Retail, or high-growth startups is a plus.

Why Rebel Foods?

• Be the CEO of a brand, not just the marketer.
• Build brands that serve millions of consumers every day.
• Own meaningful business outcomes from Day 1, with real autonomy and accountability.
• Learn from entrepreneurial leaders who value ownership, speed, experimentation, and continuous learning.
• Build and scale multiple ₹1,000+ Cr brands under one roof—an opportunity few companies in the world can offer.
• Be part of a culture built on empowerment, trust, innovation, learning, and having fun.
• Create long-term wealth through attractive ESOP programs