Senior Brand Manager

Antal International; Chennai District; Hybrid; INR 1,200,000 - 1,600,000; Full time

Job summary

Antal International in Chennai is seeking a Brand Marketing Manager to drive end-to-end consumer brand building for our fast-growing food brand. The role focuses on product launches, GTM strategy, and integrated campaigns across D2C, retail, and digital channels.

You will collaborate with Sales, Product, Creative, and Operations to shape positioning and messaging and apply consumer insights to growth initiatives.

Qualifications

• 5-10 years of experience in Brand Marketing.
• Experience working with FMCG, Food, Consumer Goods, or D2C brands.
• Strong understanding of consumer behaviour and brand strategy.
• Proven experience in product launches and GTM execution.
• Hands-on experience in integrated marketing campaigns.
• Exposure to Quick Commerce and/or D2C channels is preferred.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Responsibilities

• Own and drive end-to-end brand marketing initiatives
• Lead product launches and Go-to-Market (GTM) strategies.
• Develop brand positioning, messaging, and integrated marketing campaings.
• Work closely with cross-functional teams including Sales, Product, Creative, and Operations.
• Leverage consumer insights and market research to shape brand strategy.
• Manage ATL, BTL, digital, and influencer-led marketing campaigns.
• Collaborate with creative agencies, content creators, and media partners.
• Drive growth across D2C and Quick Commerce channels.

Skills

Brand marketing

Product launches

GTM strategy

Cross-functional collaboration

Stakeholder management

Digital marketing

Consumer insights

Project management

Job description

We're Hiring | Brand Marketing Manager | Chennai (Hybrid)

Are you passionate about building consumer brands that people love?

We're looking for a Brand Marketing Manager to join one of India's fastest-growing food brands. If you've worked with FMCG, D2C, or consumer brands and have hands-on experience in brand building, product launches, and GTM strategy, we'd love to hear from you!

Preferred Industry: FMCG, Consumer Brands, Food & Beverage, D2C Startups, Consumer Internet Brands

What You'll Be Doing?

• Own and drive end-to-end brand marketing initiatives
• Lead product launches and Go-to-Market (GTM) strategies.
• Develop brand positioning, messaging, and integrated marketing campaings.
• Work closely with cross-functional teams including Sales, Product, Creative, and Operations.
• Leverage consumer insights and market research to shape brand strategy.
• Manage ATL, BTL, digital, and influencer-led marketing campaigns.
• Collaborate with creative agencies, content creators, and media partners.
• Drive growth across D2C and Quick Commerce channels.

We're Looking

• 5-10 years of experience in Brand Marketing.
• Experience working with FMCG, Food, Consumer Goods, or D2C brands.
• Strong understanding of consumer behaviour and brand strategy
• Proven experience in product launches and GTM execution.
• Hands-on experience in integrated marketing campaigns
• Exposure to Quick Commerce and/or D2C channels is preferred.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

If this sounds like you, we'd love to connect!

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