Senior Branch Manager

HNS Gold; Mohali; On-site; INR 900,000 - 1,300,000; Full time

Job summary

HNS Gold Pvt. Ltd. is seeking seasoned Senior Branch Managers to lead branches in Mohali, Chandigarh and Zirapur. The role demands strong background in the gold loan industry, team leadership, and a proven track record in achieving growth targets.

You will oversee branch operations, drive customer acquisition, and manage high-value client relationships while ensuring compliance with KYC and internal controls. Local market development and cross-functional collaboration are essential.

Qualifications

• Bachelor's degree in any discipline.
• Minimum 3-5 years of relevant experience in the Gold Loan Industry.
• Previous experience as a Branch Manager or Senior Branch Manager.
• Proven track record of branch business development and target achievement.
• Strong knowledge of gold loan operations, valuation, and KYC requirements.
• Experience handling branch sales and high-value customers.

Responsibilities

• Take ownership of branch performance, profitability, and growth.
• Drive monthly and daily targets for gold buying, silver buying, and gold loan settlements.
• Lead and coach the branch team to meet targets.
• Ensure branch operations, customer service, and documentation meet policy standards.
• Develop local market networks and drive branch visibility.

Skills

Branch leadership

Gold loan knowledge

Team management

Sales & negotiation

CRM proficiency

KYC knowledge

Education

Bachelor's degree

Tools

CRM software

MS Excel

Job description

HNS Gold Pvt. Ltd. is a growing company specializing in gold and silver buying, gold loan settlement, and customer-focused financial services.

We purchase gold and silver from customers at competitive rates based on prevailing market prices, with a transparent valuation process and prompt payment.

We are looking for experienced, result-oriented Senior Branch Managers with a strong background in the Gold Loan Industry to lead branch operations, drive business growth, and build high-performing teams for our Mohali, Chandigarh and Zirapur branches.

Key Responsibilities

About HNS Gold

HNS Gold Pvt. Ltd. is a growing company specializing in gold and silver buying, gold loan settlement, and customer-focused financial services.

We purchase gold and silver from customers at competitive rates based on prevailing market prices, with a transparent valuation process and prompt payment.

We are looking for experienced, result-oriented Senior Branch Managers with a strong background in the Gold Loan Industry to lead branch operations, drive business growth, and build high-performing teams for our Mohali, Chandigarh and Zirapur branches.

Key Responsibilities

1. Branch Business Development & Target Achievement

• Take complete ownership of branch business performance, profitability, and growth.
• Drive monthly and daily business targets for gold buying, silver buying, gold loan settlement, and other company products.
• Develop and execute effective business generation strategies to consistently achieve branch targets.
• Identify high-value customers and generate business through direct customer meetings, referrals, and local market activities.
• Monitor business pipelines, customer appointments, and prospective transactions to ensure timely closures.

2. Customer Acquisition & Sales Conversion

• Generate new business through customer acquisition, existing customer engagement, and referral development.
• Ensure effective handling and conversion of walk-in customers, digital leads, and customer enquiries.
• Personally handle high-value customers, critical negotiations, and business closures.
• Build strong relationships with customers to encourage repeat transactions and referrals.
• Conduct field visits, customer meetings, and local business development activities as required.

3. Team Leadership & Performance Management

• Lead, motivate, train, and monitor the branch team.
• Assign individual targets and monitor daily productivity and performance.
• Conduct daily business reviews and ensure effective follow-up on commitments.
• Coach team members on customer handling, sales conversion, and business development.
• Build a performance-driven culture with clear accountability and teamwork.

4. Branch Operations & Compliance

• Oversee daily branch operations, customer service, transaction processing, and documentation.
• Ensure adherence to company policies, KYC requirements, valuation procedures, and internal controls.
• Coordinate with the Operations Department for transaction approvals and operational matters.
• Maintain proper records, transaction accuracy, security procedures, and audit readiness.
• Ensure high standards of customer service and operational discipline.

5. Local Market Development

• Develop strong business networks within the branch catchment area.
• Establish relationships with potential customers and relevant local business contacts.
• Monitor competitor activities, local market opportunities, and customer requirements.
• Execute local marketing initiatives to increase branch visibility, customer footfall, and business volume.

6. MIS Reporting & Business Reviews

• Prepare and submit daily business reports, sales pipelines, and performance updates.
• Track business targets, walk-ins, conversion ratios, lead follow-ups, and customer acquisition.
• Identify performance gaps and implement corrective action plans.
• Coordinate with Area Sales Managers and senior management to achieve business objectives.

Required Qualifications & Experience

• Bachelor's degree in any discipline.
• Minimum 3- 5 years of relevant experience in the Gold Loan Industry.
• Previous experience as a Branch Manager, Senior Branch Manager, or in a comparable branch leadership role within the gold loan sector.
• Proven track record of branch business development, target achievement, and team management.
• Strong knowledge of gold loan business operations, gold valuation processes, customer acquisition, and KYC requirements.
• Experience in handling branch sales, high-value customers and business conversion.
• Good understanding of the Kolkata market and local customer segments.
• Proficiency in CRM systems, MS Excel, and business reporting.

Preferred Candidate Profile

• Professionals currently working or previously employed in established gold loan companies, NBFCs, or relevant financial services organizations.
• Strong business development orientation with the ability to generate business independently.
• Excellent communication, negotiation, customer relationship management, and leadership skills.
• Ability to work in a target-driven business environment.
• Willingness to undertake local market visits and customer meetings.
• Experience managing branch profitability and building productive sales teams.