Senior Associate Social Media - South

zingbus; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading travel platform in India is seeking a Senior Associate Social Media for the South region. This role involves managing regional social media content, executing on-ground campaigns, and collaborating with multiple teams to enhance the brand’s online presence. The ideal candidate has 3–5 years of experience in social media management and a strong understanding of digital trends, particularly in South Indian culture. Flexibility for travel and adaptation to regional nuances is essential.

Qualifications

• 3–5 years of hands-on experience in social media management or digital marketing.
• Strong understanding of Instagram, YouTube Shorts, and trend-led content.
• Familiarity with South Indian culture, languages, and digital behavior.
• Experience handling on-ground shoots and real-time content.
• Strong communication, coordination, and stakeholder-management skills.

Responsibilities

• Own and manage social media content for the South region (Tamil Nadu).
• Ideate, plan, and execute region-specific content (reels, carousels, stories, shorts).
• Lead on-ground social media execution at boarding points, routes, events, and activations.
• Performance Tracking & Optimization: Track reach, engagement, saves, shares; share regional insights.
• Cross-Functional Collaboration: Work with central social media, design, video, and marketing teams.

Skills

Social media management

Digital marketing

Trend identification

Content creation

Stakeholder management

Job description

Overview

Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners. We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure. Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

Position: Senior Associate Social Media - South

Location: Gurugram

What you will do

• Regional Social Media Ownership

  Own and manage social media content for the South region (Tamil Nadu).

  Ensure regional relevance while maintaining brand tone, visual identity, and storytelling guidelines.

  Adapt national campaigns into region-specific narratives.

• Content Ideation & Execution

  Ideate, plan, and execute region-specific content (reels, carousels, stories, shorts).

  Identify local trends, pop-culture moments, and festival hooks to create timely content.

  Work on bus-centric storytelling, human-led content, and on-ground interactions.

• On-Ground Shoots & Coordination

  Lead on-ground social media execution at boarding points, routes, events, and activations.

  Coordinate with operations, drivers, marshals, photographers, and videographers.

  Ensure smooth shoot execution, asset collection, and post-shoot handover.

• Performance Tracking & Optimization

  Track performance of regional content (reach, engagement, saves, shares).

  Share insights on what’s working regionally and suggest content improvements.

  Collaborate with the central team to optimize content formats and storytelling.

• Cross-Functional Collaboration

  Work closely with the central social media, design, video, and marketing teams.

  Coordinate with operations and city teams for smooth on-ground execution.

  Support new route launches, offline campaigns, and regional brand activations.

What we are looking for

• 3–5 years of hands-on experience in social media management or digital marketing.
• Strong understanding of Instagram, YouTube Shorts, and trend-led content.
• Familiarity with South Indian culture, languages, and digital behavior.
• Experience handling on-ground shoots and real-time content.
• Strong communication, coordination, and stakeholder-management skills.
• Ability to work independently and manage multiple cities simultaneously.
• Comfortable with travel and flexible working hours when required.