Senior Associate - Social Media

TING; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Job summary

TING invites applications for a Senior Associate – Social Media to own strategy, execution, and performance across key client accounts. The role blends creative thinking with analytics, and includes mentoring junior team members to drive business impact in line with marketing objectives.

You will lead cross-channel campaigns, collaborate with design and performance teams, review content calendars, and present insights and recommendations directly to clients, ensuring timely, high-quality

Qualifications

• 2–4 years in social media marketing, ideally in an agency.
• Experience managing multiple client accounts independently.
• Strong understanding of major platforms and evolving algorithms.
• Excellent communication and presentation skills with client-facing experience.

Responsibilities

• Lead end-to-end management of multiple social media accounts with consistent brand voice.
• Develop platform-specific strategies aligned with client goals.
• Oversee content planning, formats, storytelling, and best practices.
• Review and approve content calendars before publishing.
• Analyze performance metrics and generate actionable insights to improve ROI.
• Present performance reports and strategic recommendations to clients.
• Manage client communications and calendar planning.
• Stay updated on trends and platform updates; apply insights to strategies.
• Collaborate with design, copy, and performance teams to execute campaigns.
• Mentor interns/associates and ensure smooth workflow.
• Handle crisis and reputation management when required.

Skills

Social media marketing

Client-facing communication

Analytics & insights

Mentoring juniors

Campaign optimization

Tools

Meta Business Suite

Hootsuite

Sprout Social

Google Analytics

Job description

As a Senior Associate – Social Media, you will take ownership of key client accounts, driving strategy, execution, and performance across platforms. This role requires a balance of creative thinking, analytical skills, and client-facing confidence. You will mentor junior team members while ensuring campaigns deliver measurable business impact and align with broader marketing objectives.

Responsibilities

• Lead end-to-end management of multiple social media accounts, ensuring consistency in brand voice, tone, and visual identity.
• Develop and implement platform-specific social media strategies aligned with client goals and campaign objectives.
• Oversee content planning and creation, guiding the team on formats, storytelling approaches, and platform best practices.
• Review, refine, and approve content calendars before publishing to ensure quality and effectiveness.
• Analyze performance metrics and generate actionable insights to optimize campaigns and improve ROI.
• Present performance reports, campaign ideas, and strategic recommendations directly to clients.
• Manage client communication independently, including leading discussions on content calendars, campaign planning, and performance reviews.
• Stay updated on social media trends, platform updates, and emerging technologies, applying insights proactively to client strategies.
• Collaborate with internal teams (design, copy, performance marketing) to execute integrated campaigns.
• Mentor and guide interns/associates, providing feedback and ensuring smooth workflow within the team.
• Handle crisis management and reputation management on social platforms when required.

Requirements

• 2–4 years of experience in social media marketing, preferably within an advertising or digital agency.
• Proven experience managing multiple client accounts independently.
• Strong understanding of major social media platforms (Instagram, LinkedIn, Twitter/X, Facebook, YouTube, etc.) and their evolving algorithms.
• Proficiency in social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics).
• Excellent communication and presentation skills with client-facing experience.
• Strong analytical mindset with the ability to interpret data and translate it into strategy.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a strong eye for content, trends, and storytelling.
• Experience in paid social campaigns and performance marketing is a plus.