Senior Associate - Communications & ESG

Urban Company; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Urban Company is a technology platform delivering home services. We seek a Communications & PR Associate to drive awareness for new businesses and amplify the impact on gig workers’ lives.

You will drive messaging, identify platforms, and assess campaign success while collaborating with Marketing, Technology, Partner Success, and Creative teams to raise the company’s reputation among partners and consumers.

Qualifications

• 3+ years of experience in PR, Communications or related roles.
• Bachelor’s Degree in English, Journalism or related field.
• Impeccable research, writing, editing and grammar skills.

Responsibilities

• Prepare regional media plans in accordance with business requirements and focus areas.
• Define strategy, activities and success metrics for Urban Company in India.
• Establish Urban Company as a great place to work for partners and employees that enables them to unlock their potential.
• Develop and manage communications strategy to support the delivery of organisational strategy and messaging to key stakeholders (including partners).
• Prepare PR collateral such as media briefs, press releases and presentations.
• Track and maintain campaign reports to understand effectiveness and optimize where needed.
• Liaise with the company’s Customer Support & ORM teams.
• Coordinate with internal & external teams.

Skills

Research & writing

Editing & grammar

Communication skills

Interpersonal skills

Campaign management

Creative thinking

Education

Bachelor's Degree in English/Journ.

Job description

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and more—all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized, and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand support to help them succeed.

Urban Company started out as UrbanClap in November 2014, when its founders realized that the home services industry was largely unorganized, fragmented, and offline. Customers found it difficult to access quality services in a convenient manner, and service professionals struggled due to reliance on multiple middlemen. The founders launched Urban Company to disrupt the industry with a focus on three key principles:

• Customer Love: Build a platform that offers truly delightful and differentiated services.
• Partner Empowerment: Build a deep, full-stack partnership with service partners to improve their earnings and livelihoods.
• Technology First: Bring innovation and technology to an age-old industry.

About Role

As a Communications & PR Associate in the Communications team (within the Marketing team), You will work on such problem statements as how to drive awareness for new businesses/categories, how to amplify the impact of Urban Company on gig workers’ lives and how Urban Company’s services are making lives easy for modern-day consumers, among others.

You will play a critical role in every aspect of the communication development process - from figuring out the messaging to identifying the right platforms for dissemination to assessing the campaign’s success.

You will be responsible for the development and execution of the corporate communications and stakeholder engagement strategy and operational plan. You will identify and build relationships with key external stakeholders, be their first port of call and define the best ways to communicate with them across a range of platforms to achieve awareness and build reputation. You will also identify and work with key internal stakeholders to identify and deliver communication tools that will assist them in their work to raise the reputation of the organisation.

Your work will push you to be highly creative, reimagine existing processes, manage work in a fast-growing and chaotic environment and have a high quality bar. You will need to work with Business Leaders, Technology Team, Partner Success Team and Creative Team to be able to develop comprehensive PR & Communication strategies.

What you’ll do

PR - India

• Prepare regional media plans in accordance with business requirements and focus areas
• Define strategy, activities and associated success metrics for UC in India
• Establish UC as a great place to work for partners and employees that enables them to
• unlock their potential
• Develop and manage communications strategy to support the delivery of organisational strategy and messaging to key stakeholders (including partners)
• Prepare PR collateral such as media briefs, press releases and presentations
• Track and maintain campaign reports to understand the effectiveness of content & PR efforts and optimise where needed
• Liaise with the company’s Customer Support & ORM teams
• Coordinate with internal & external teams

What we need

• Professionals with 3+ years of experience in PR, Communications and related roles
• Bachelor’s Degree in English, Journalism or any related field
• Impeccable research, writing, editing and grammar skills, and attention to detail
• Excellent communication and interpersonal skills
• Ability to run PR campaigns that deliver measurable results
• Ability to think creatively & strategically as well as prioritise & plan effectively
• Willingness to adapt to situations and don many hats

What you can expect

• A great work environment with massive ownership and growth opportunities - we hire
• folks for a career opportunity, not just the role.
• Energy and hustle of a startup with processes and depth of a big organization
• Expect to work with people you can learn from and are invested in your growth
• Opportunity to be part of the mission to transform customer and partner experience

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.