Senior Associate Business Analytics

National Payments Corporation of India; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Comprehensive coverage

Employee assistance program

Annual wellness bouquet

Parental leave

Nanny at home support

Mobility benefits

Home loan interest support

Mobile reimbursement

Car lease & salary advance

Subsidized meals

Rewards & recognition program

IPR policy

Job summary

National Payments Corporation of India (NPCI) invites a data analytics professional to join our data, growth and commercial teams. You will turn portfolio data into actionable insights for NPCI flagship products (RuPay, UPI, NETC), build recurring dashboards, and define metrics and data standards.

You will design segmentation using behavioral signals, develop models for propensity and cross-sell, and partner with product and marketing to inform pricing and offers.

Qualifications

• Experience applying analytics to product, growth or commercial portfolios.
• Ability to translate data into actionable business insights for multiple teams.
• Strong storytelling with data and clear communication of results.

Responsibilities

• Own end-to-end analytics for NPCI flagship payment products (RuPay, UPI, NETC).
• Build and maintain dashboards to monitor activation, spend, usage and attrition.
• Develop segmentation using behavioral and transactional signals; build personas and lifecycle segments.
• Model propensity, attrition and cross-sell; translate segments into targeting cohorts.
• Support pricing and benefit decisions with data-driven hypotheses; measure ROI of offers.

Skills

Data analytics

Portfolio analytics

Segmentation modeling

Experimentation & A/B testing

Data visualization

Tools

SQL

Python

Tableau

Job description

National Payments Corporation of India (NPCI) | Full Time

The National Payments Corporation of India (NPCI) is a pivotal institution in India's digital payments ecosystem, established by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA). It operates under the Payment and Settlement Systems Act, 2007, and is incorporated as a “Not for Profit” company under Section 25 of the Companies Act 1956 (now Section 8 of the Companies Act 2013). NPCI is dedicated to building world-class digital payment infrastructure through innovative and efficient retail payment platforms. As an Equal Opportunity Employer, NPCI is committed to fostering an inclusive workplace culture, with zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, including support for the LGBTQ+ community.

To learn more about our company please click on link AboutNPCI

Our Culture

TheNPCIWAY –OurGuidingPrinciples

At NPCI, we foster a culture of Inclusion, Innovation, and a High- Performance Workplace .

The NPCIWAY isnotjustaframework - it’sasharedcommitmentbyevery individual to align with our evolving business needs, dynamic market conditions, and workforce expectations.

FiveTenetsoftheNPCIWAY

• ForwardThinkingMind-Set
• CustomerFirst
• LeadWith Purpose
• PassiontoDeliver
• AllSucceedTogether

Employee Perks and Benefits

Insurance&Wellness:

• ComprehensiveCoverage :Medical,accidental,andlifeinsurance.
• Employee Assistance Program : Onsite medical center, financial/legal counselling, mental wellness.
• AnnualWellnessBouquet :Holisticwellbeingsupport

Family &Childcare:

• ParentalLeave :Inclusivematernityandpaternityleave.
  
• Nanny at home Support: Assistance for Working Parents
  

Mobility&Lifestyle:

• MobilityBenefits :Relocation,transfers,andtravelsupport.
  
• HomeLoanInterestSupport :Upto50%reimbursement*
  
• MobileReimbursement :Newhandsetevery2years.
  
• CarLease,SalaryAdvance,SubsidizedMeals.
• Reward&RecognitionProgram.
• TechnologyInnovation: PatentsandIPRightspolicy.

RetirementPlanning:

• ProvidentFund(PF) and Gratuity Contributions .

Why Join Us

At NPCI, you’ll be part of a purpose-driven organization shaping the future of digital payments in India and beyond. NPCI offers a unique opportunity to work on cutting-edge projects that directly impact millions. We foster a culture of innovation, inclusion, and high performance, where every individual is empowered to lead with purpose and deliver with passion. With a strong focus on employee wellbeing, continuous learning, and collaborative success, NPCI is more than just a workplace - it’s a platform to grow, contribute, and make a meaningful difference.

The role provides data-driven insight and decision support to the product, growth and commercial teams responsible forNPCI flagship payment products (RuPay, UPI, Acceptance, NETC) and is accountable for converting portfolio data intoclear actions that improve growth, retention and profitability. The position embeds analytics early in the product andoffer lifecycle, enabling faster and better-informed decisions on segmentation, pricing, benefits and customer engagement. The role is expected to challenge existing assumptions with evidence, build reusable analytical capabilityand data assets for use across teams, and partner with stakeholders to solve complex product and portfolio problems atNPCI and its subsidiary (the “Company”).Data Assets: Build and maintain reusable, well-documented data assets for NPCIflagship payment products (RuPay, UPI, Acceptance, NETC) for consumption across analytics, product, risk andcommercial teams.
Standards & Governance: Establish common metric definitions, documentation and data-qualitystandards for analytical outputs and shared assets.
Portfolio Insight & Action: Own end-to-end analytics for the NPCIflagship payment products (RuPay, UPI, Acceptance, NETC) Track portfolio health across activation, spend, usage andattrition, identify drivers of performance, and translate findings into specific, prioritized actions for product and businessteams. Build and maintain recurring portfolio dashboards and deep-dive analyses that drive interventions on growth,retention and profitability.
Design and operationalize customer-level and merchant-level segmentation using behavioraland transactional signals. Develop persona frameworks, value tiers and lifecycle segments to guide product, offer andengagement strategy. Build models for propensity, attrition and cross-sell, and convert segments into addressabletargeting cohorts for issuers and acquirers.
Support offer and campaign creation with data-driven hypotheses onaudience, reward construct and expected response. Optimize product pricing and economics – interchange, MDR,reward and benefit constructs – by modelling unit economics, elasticity and portfolio-level impact. Design test-and-learnframeworks and measure incrementality and ROI of offers and pricing changes.
Work with benefit managementsoftware to structure, configure and monitor cardholder benefits and entitlements, ensuring accuracy and measurabilityof benefit usage. Build reusable, well-documented data assets and feature stores for RuPay that can be consumed acrossanalytics, product, risk and commercial teams, establishing common definitions and a single source of truth.
Partnerwith product, growth and commercial teams to embed analytics into decision-making. Prepare clear committee notesand management updates on portfolio performance. Maintain data quality, documentation and governance standardsfor analytical outputs and shared data assets.