Lead Business Analytics

National Payments Corporation of India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Parental leave

Mobility benefits

Relocation support

Job summary

NPCI is seeking a senior data analytics professional to drive data-driven insights for flagship products (RuPay, UPI, NETC). The role embeds analytics in product and offer lifecycles, enabling faster decisions on segmentation, pricing, and engagement.

You will build reusable data assets and partner with stakeholders to solve complex portfolio problems. The position emphasizes building scalable data models, segmentation frameworks, and ensuring data governance across analytics, product, risk, and

Qualifications

• Experience in business analytics and data modeling.
• Strong understanding of data assets and governance.
• Ability to build reusable data assets for analytics across teams.

Responsibilities

• Build and maintain data assets for NPCI flagship products (RuPay, UPI, NETC).
• Establish metric definitions, documentation, and data-quality standards.
• Own end-to-end analytics for portfolio health and translate findings into actions.

Skills

Business Analytics

Data modeling

+6

Education

B.Tech / B.E. or Bachelor's degree in a quantitative discipline

Integrated M.Tech. (5-year) from IIT/NIT or similar

Tools

SQL

Python / SAS

Job description

National Payments Corporation of India (NPCI) | Full Time

• Department Business Analytics and Insights
• Date Opened 31/07/2026
• State/Province Maharashtra
• Required Skills
  • Business Analytics
  • Data modeling
  • +6
• Job Type Full Time

About Us

The National Payments Corporation of India (NPCI) is a pivotal institution in India's digital payments ecosystem, established by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA). It operates under the Payment and Settlement Systems Act, 2007, and is incorporated as a “Not for Profit” company under Section 25 of the Companies Act 1956 (now Section 8 of the Companies Act 2013). NPCI is dedicated to building world-class digital payment infrastructure through innovative and efficient retail payment platforms. As an Equal Opportunity Employer, NPCI is committed to fostering an inclusive workplace culture, with zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, including support for the LGBTQ+ community.

Our Culture

TheNPCIWAY –OurGuidingPrinciples

At NPCI, we foster a culture of Inclusion, Innovation, and a High-Performance Workplace.

The NPCIWAY isnotjustaframework - it’sasharedcommitmentbyevery individual to align with our evolving business needs, dynamic market conditions, and workforce expectations.

Five Tenets of the NPCIWAY

• ForwardThinkingMind-Set
• CustomerFirst
• LeadWith Purpose
• PassiontoDeliver
• AllSucceedTogether

Employee Perks and Benefits

• ComprehensiveCoverage :Medical,accidental,andlifeinsurance.
• Employee Assistance Program : Onsite medical center, financial/legal counselling, mental wellness.
• AnnualWellnessBouquet :Holisticwellbeingsupport
• ParentalLeave :Inclusivematernityandpaternityleave.
• Nanny at home Support: Assistance for Working Parents
• MobilityBenefits :Relocation,transfers,andtravelsupport.
• HomeLoanInterestSupport :Upto50%reimbursement*
• MobileReimbursement :Newhandsetevery2years.
• CarLease,SalaryAdvance,SubsidizedMeals.
• Reward&RecognitionProgram.
• TechnologyInnovation: PatentsandIPRightspolicy.
• ProvidentFund(PF) and Gratuity Contributions.

Why Join Us

At NPCI, you’ll be part of a purpose-driven organization shaping the future of digital payments in India and beyond. NPCI offers a unique opportunity to work on cutting-edge projects that directly impact millions. We foster a culture of innovation, inclusion, and high performance, where every individual is empowered to lead with purpose and deliver with passion. With a strong focus on employee wellbeing, continuous learning, and collaborative success, NPCI is more than just a workplace - it’s a platform to grow, contribute, and make a meaningful difference.

The roleprovides data-driven insight and decision support to the product, growth andcommercial teams responsible for NPCI flagship payment products (RuPay, UPI, Acceptance,NETC) and is accountable for converting portfolio data into clear actionsthat improve growth, retention and profitability. The position embedsanalytics early in the product and offer lifecycle, enabling faster andbetter-informed decisions on segmentation, pricing, benefits and customerengagement.

The role isexpected to challenge existing assumptions with evidence, build reusableanalytical capability and data assets for use across teams, and partner withstakeholders to solve complex product and portfolio problems at NPCI and itssubsidiary (the “Company”).

• Data Assets: Build and maintain reusable, well-documented dataassets for NPCI flagship payment products (RuPay, UPI, Acceptance, NETC) for consumption across analytics, product,risk and commercial teams.
• Standards & Governance: Establish common metric definitions,documentation and data-quality standards for analytical outputs and sharedassets.
• Portfolio Insight & Action: Own end-to-end analytics for the NPCI flagship payment products (RuPay, UPI, Acceptance, NETC) Track portfolio health across activation, spend, usage andattrition, identify drivers of performance, and translate findings intospecific, prioritized actions for product and business teams. Build andmaintain recurring portfolio dashboards and deep-dive analyses that driveinterventions on growth, retention and profitability.
• Design and operationalizecustomer-level and merchant-level segmentation using behavioral andtransactional signals. Develop persona frameworks, value tiers and lifecyclesegments to guide product, offer and engagement strategy. Build models forpropensity, attrition and cross-sell, and convert segments into addressabletargeting cohorts for issuers and acquirers.
• Support offerand campaign creation with data-driven hypotheses on audience, rewardconstruct and expected response. Optimize product pricing and economics –interchange, MDR, reward and benefit constructs –by modelling uniteconomics, elasticity and portfolio-level impact. Design test-and-learnframeworks and measure incrementality and ROI of offers and pricing changes.
• Work withbenefit management software to structure, configure and monitor cardholderbenefits and entitlements, ensuring accuracy and measurability of benefitusage. Build reusable, well-documented data assets and feature stores forRuPay that can be consumed across analytics, product, risk and commercialteams, establishing common definitions and a single source of truth.

Requirements

• Portfolio and product analytics
• customer and merchant segmentation
• propensity, attrition and cross-sellmodelling
• pricing and unit-economics analysis
• offer design and incrementallymeasurement
• building and governing reusable data assets
• strong statistical and data-handling skills(SQL, Python / SAS)
• working on big data platform andenvironment is a plus, sound judgment and stakeholder communication
• B.Tech / B.E. or Bachelor's degreein a quantitative discipline, plus a management degree; OR a 5-yearintegrated M.Tech. Candidates should be from IIT / NIT or a similar reputedinstitution.