Senior Analyst (Marketing Science)

Valid8 Financial, Inc.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

LiftLab is seeking a Senior Analyst (Marketing Science) to join our Marketing Science team in Bengaluru. You will support client portfolios, deliver high-quality marketing measurement and experimentation solutions, and develop deep LiftLab platform expertise across analytics, modeling, and problem solving.

Ideal candidates have 2+ years in MMM or related analytics, strong statistics and communication skills, and a passion for turning data into actionable business insights.

Qualifications

• 2+ years hands-on experience in Marketing Mix Modeling (MMM), marketing measurement, experimentation, or related analytics.
• Strong understanding of MMM, regression, statistics, and marketing strategy.
• Excellent written and verbal communication skills with high attention to detail.

Responsibilities

• Support a portfolio of client accounts with marketing science solutions and analytics.
• Perform data analysis, model reviews, validation, and QA to ensure quality.
• Assist in design and execution of marketing experiments and measurement initiatives.
• Translate business requirements into practical analytical solutions for clients.

Job description

LiftLab is a leading provider of science-driven marketing effectiveness software, helping brands optimize marketing investments and predict revenue at optimal spend levels. We call this the Science of Marketing Effectiveness. Our platform combines economic modeling, marketing analytics, and specialized media experimentation to help brands and agencies understand the trade-offs between growth and profitability and make smarter, data-driven marketing decisions.

With decades of experience across marketing analytics and data science, our team of industry experts and thought leaders works with leading and emerging brands including Cinemark, Express, Hanna Andersson, Lulu & Georgia, Pandora, Sephora, SKIMS, Tory Burch, Thrive, and Vionic.

About the Role

We are looking for a Senior Analyst (Marketing Science) to join our Marketing Science team.

In this role, you will work closely with Marketing Science Managers and LiftLab clients, supporting a portfolio of accounts and helping deliver high-quality marketing measurement and experimentation solutions.

You will develop deep expertise in the LiftLab platform and work across marketing analytics, statistical modeling, experimentation, and client problem-solving. You will play an important role in model review, experiment design, data analysis, quality assurance, and translating business requirements into practical analytical solutions.

This is an excellent opportunity for someone who enjoys working at the intersection of data, marketing, statistics, and business strategy and is excited to work in a collaborative, client-focused environment.

What You’ll Do

Marketing Science & Analytics

• Work closely with Marketing Science Managers to support their respective client portfolios.
• Perform data analysis, model reviews, validation, and QA to ensure analytical outputs meet quality standards.
• Support the design and execution of marketing experiments and measurement initiatives.
• Develop a strong understanding of client marketing strategies, business objectives, and measurement challenges.
• Analyze marketing and business data to identify trends, opportunities, and potential issues.
• Apply statistical and analytical thinking to solve complex marketing measurement problems.

Client & Stakeholder Collaboration

• Understand client questions and business challenges and translate them into concise, actionable analytical solutions.
• Work with Marketing Science Managers to address client requirements and ensure timely resolution of questions and issues.
• Proactively manage deliverables and expectations across Marketing Science portfolios.
• Communicate analytical findings and recommendations clearly to both technical and non-technical stakeholders.

Cross-Functional Collaboration

• Collaborate with Data & Tech Operations, Engineering, Product, Data Science, and Customer Success teams to troubleshoot issues and ensure client SLAs are met.
• Partner with Product and Engineering teams on functionality enhancements, bug fixes, migrations, and platform improvements.
• Contribute to process improvements and, where appropriate, product enhancements.
• Help identify opportunities to improve the efficiency, quality, and scalability of service delivery.

Documentation & Process

• Maintain client configuration documents and other project artifacts in a clear, accurate, and organized manner.
• Ensure documentation and deliverables are maintained to a high standard.
• Follow and contribute to best practices across Marketing Science service delivery.

What We’re Looking For

Required Qualifications

• 2+ years of hands-on experience in Marketing Mix Modeling (MMM), marketing measurement, experimentation, or a related analytical domain.
• Strong understanding of Marketing Mix Modeling, regression, statistics, and marketing strategy.
• Strong analytical, critical-thinking, and problem-solving skills.
• Ability to analyze complex problems, identify root causes, and develop practical solutions.
• Excellent written and verbal communication skills.
• Strong attention to detail and a high level of ownership and accountability.
• Ability to work independently while also collaborating effectively with cross-functional teams.
• Strong willingness and ability to learn new methodologies, tools, and domains quickly.
• Passion for understanding how marketing decisions translate into measurable business outcomes.

Education

• A master’s degree in Statistics, Economics, Data Science, Mathematics, or a related quantitative discipline is preferred.

Good to Have

The following experience would be an advantage but is not mandatory:

• Experience working at a marketing, advertising, or digital agency.
• Experience developing or executing marketing strategies.
• Strong understanding of the digital marketing ecosystem.
• Experience with marketing measurement or analytics platforms.
• Experience working in an AdTech, digital publisher, or digital agency environment.
• Exposure to experimentation, attribution, incrementality, or other marketing measurement methodologies.
• Willingness to work flexible hours to support global clients and teams.

What Success Looks Like

In this role, success means being able to:

• Build strong expertise in LiftLab’s marketing measurement solutions.
• Independently analyze data and effectively review models and analytical outputs.
• Understand client business problems and translate them into meaningful analytical solutions.
• Collaborate effectively with Marketing Science and cross-functional teams.
• Take ownership of deliverables and proactively manage expectations.
• Communicate complex analytical concepts in a simple, concise, and business-friendly manner.
• Continuously identify opportunities to improve processes, products, and client outcomes.

Why Join LiftLab?

At LiftLab, you’ll have the opportunity to work on challenging problems at the intersection of marketing, data science, statistics, experimentation, and business strategy.

You’ll collaborate with experienced Marketing Science professionals and work directly on real-world marketing effectiveness challenges for leading brands.

If you are curious, analytical, detail-oriented, and passionate about using data to solve meaningful business problems, we’d love to hear from you.

Join us in advancing the Science of Marketing Effectiveness.