Marketing Analytics Manager

Sprinklr India Private Limited; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Paid time off

Voluntary healthcare coverage

Mentoring program

Job summary

Sprinklr India Private Limited is seeking a seasoned professional with over 7 years of experience in analytics and marketing operations to lead reporting frameworks and KPI tracking. Ideal candidates should be familiar with SaaS environments and possess strong collaboration skills. The role emphasizes a data-driven approach to enhance brand performance.

Benefits include paid time off, healthcare coverage, and a mentoring program. Join Sprinklr to help optimize marketing strategies through analytics!

Qualifications

• 7+ years of experience in analytics or marketing operations.
• Expertise in measuring non-demand generation activities.
• Experience in hyper-growth tech companies or SaaS.

Responsibilities

• Own reporting frameworks for various marketing initiatives.
• Track KPIs such as brand awareness and customer engagement.
• Collaborate with teams to produce actionable insights.

Skills

Analytics

Collaboration

Data Visualization

SQL

Power BI

Tools

Power BI

SQL

Tableau

Job description

What You’ll Do

• Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives.
• Define and track non-demand KPIs such as brand awareness, consideration, engagement, content consumption and influence, website and organic performance (non-paid, non-campaign), customer engagement, adoption, and retention signals.
• Create reports using data and generate insights to drive teams to work cohesively and maximize marketing ROI.
• Collaborate with cross‑functional team members to produce actionable, high‑impact insights across product lines and functions.
• Drive solutions with Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue.
• Develop and implement regular reporting of key performance for content measurement, brand health, and digital measurement.
• Communicate findings to stakeholders and initiate improvements to business performance.
• Ensure data and analysis is presented in a format appropriate for a varied audience using visualizations, dashboards, or other methods.
• Utilize strong database skills to work with large, complex data sets, extract insights, filter and cleanse unstructured data into usable sets.
• Use advanced analytics and metrics to improve processes and provide data‑driven forecasts of potential costs, revenues, and risks of business initiatives.

What We’re Looking For

• 7+ years of relevant experience in analytics, marketing operations, or a related quantitative role.
• Knowledge and experience in measuring non‑demand generation activities.
• Experience working in hyper‑growth and large tech companies; SaaS experience is preferable.
• Ability to meet regularly with stakeholders (Brand, Content, Comms, Product Marketing) to understand business objectives and translate them into measurable KPIs and reporting frameworks.
• Strong collaboration skills to ensure measurement aligns with business goals and marketing strategy.
• Proficiency in presenting findings and actionable insights to stakeholders in business‑friendly formats such as dashboards, presentations, and reports.
• Support development of new measurement methodologies for brand health, content, and external communications.
• Skill in filtering and cleansing unstructured data to create usable datasets for analysis.
• Experience with advanced analytics to forecast and evaluate the impact of non‑demand generation initiatives.
• Passion for helping organizations solve problems through analytics.
• Ability to manage simultaneous tasks in a fast‑paced, technology‑oriented environment.
• Familiarity with database technologies and tools (SQL, R, SAS, JMP, etc.) & data transformation and processing.
• Experience with visualization tools such as Power BI, Tableau, Spotfire, Sisense, etc.; Power BI experience is preferred.

Benefits

• Paid time off for recharge and time with loved ones.
• Voluntary healthcare coverage in applicable countries.
• Mentoring program to support career growth.
• Comprehensive suite of benefits designed to support personal well‑being.

Equal Employment Opportunity Statement

Sprinklr is an equal‑opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, disability, citizenship, veteran status, and any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.