Data Science Manager -Marketing

Empower; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Empower Bengaluru is seeking a senior Marketing Mix Modeling & Marketing Measurement leader to drive end-to-end MMM initiatives. You will work across Marketing, Media, Finance, Data, and Technology to define outcomes, data inputs, and model granularity, then translate results into actionable investment guidance.

You will manage external MMM partners, ensure data quality, and develop reusable playbooks while communicating sophisticated model results to executives with clarity and impact.

Qualifications

• 8–12 years in marketing analytics, econometrics, or related field.
• 5+ years hands-on MMM experience including modeling, validation, and operationalization.
• Bachelor's or Master's in Statistics, Data Science, or related quantitative field.
• Strong knowledge of MMM concepts: adstock, lagged effects, saturation, seasonality, trends, and uncertainty.
• Experience translating MMM outputs into actionable marketing investments and ROI analyses.
• Experience with marketing data across digital and traditional channels; SQL/Python for data work.

Responsibilities

• Own end-to-end MMM measurement process from business questions to model adoption.
• Define business outcomes, inputs, control variables, time periods, geographies, and granularity with cross-functional teams.
• Review and challenge model specs with external vendors and internal teams.
• Translate MMM outputs into ROI, ROAS, marginal ROI, and budget allocation insights.
• Communicate model uncertainty and guardrails to executives and stakeholders.
• Establish repeatable MMM refreshes, data quality checks, and documentation.
• Manage external MMM partners and knowledge transfer to internal teams.

Skills

MMM expertise

Data analytics

SQL

Python

Stakeholder management

Vendor management

Communication

Executive storytelling

Education

Statistics/Data Science degree

Tools

SQL

Python

Job description

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

Manager, Marketing Mix Modeling & Marketing Measurement

What You Will Do

• Serve as a senior individual contributor responsible for advancing Empower's marketing effectiveness and marketing measurement capabilities, with Marketing Mix Modeling (MMM) as the primary focus.
• Own the end-to-end Marketing Mix Modeling measurement process, from business-question definition and data readiness through model review, validation, refreshes, interpretation, and stakeholder adoption.
• Partner with Marketing, Media, Finance, Data, Technology, Analytics, and other cross-functional teams to define business outcomes, media inputs, control variables, time periods, geographies, and appropriate model granularity.
• Partner with external MMM vendors and technical modeling teams to review and challenge model specifications, assumptions, transformations, diagnostics, calibration approaches, sensitivity analyses, and results.
• Translate MMM outputs into actionable marketing investment insights, including channel contribution, incremental impact, return on investment (ROI), return on ad spend (ROAS), marginal ROI, response curves, diminishing returns, and budget-allocation scenarios.
• Communicate model uncertainty, limitations, assumptions, and decision guardrails to business and executive stakeholders.
• Partner with data owners to improve the quality, consistency, and repeatability of marketing, media, business, and external data used for marketing measurement.
• Establish repeatable processes for MMM refreshes, data and model quality checks, documentation, validation, and version history.
• Manage external MMM and marketing measurement partners, evaluate deliverable quality, resolve issues, and facilitate knowledge transfer to internal teams.
• Develop reusable data definitions, model-review standards, documentation, and marketing measurement playbooks.
• Assess which MMM activities should remain vendor-supported and which data, validation, analytical, and modeling capabilities can progressively transition in-house.
• Integrate MMM insights with complementary marketing measurement approaches, including experimentation, incrementality testing, campaign measurement, attribution, and brand measurement.
• Support brand communication measurement by interpreting brand-health, brand-lift, and advertising-effectiveness studies and connecting findings to media strategy and business outcomes.
• Build repeatable internal MMM standards, knowledge, and processes and contribute to the long-term marketing measurement roadmap.

What You Will Bring

• 8-12 years of relevant experience in marketing analytics, marketing science, econometrics, advanced analytics, or a related field.
• 5+ years of hands-on experience with Marketing Mix Modeling (MMM), including model development, validation, model refreshes, interpretation, or operationalization.
• Bachelor's or Master's degree in Statistics, Data Science, or a related quantitative field.
• Extensive knowledge of Marketing Mix Modeling concepts and methodologies, including adstock/carryover, lagged effects, saturation, diminishing returns, seasonality, trends, control variables, multicollinearity, model calibration, and uncertainty.
• Experience interpreting MMM outputs, including channel contribution, incremental impact, response curves, ROI, ROAS, marginal ROI, and marketing budget-allocation scenarios.
• Demonstrated ability to evaluate model specifications, assumptions, transformations, diagnostics, sensitivity analyses, calibration approaches, and business reasonableness.
• Experience working with marketing and media data across digital and traditional channels, including media spend, exposure, response, business outcomes, and relevant external factors.
• Working proficiency in SQL and Python for data investigation, data quality checks, analysis, and model-output validation.
• Experience independently managing complex marketing measurement initiatives involving external vendors and cross-functional stakeholders without formal people-management responsibility.
• Strong knowledge of marketing and media concepts across digital and traditional channels.
• Strong analytical judgment and the ability to translate statistical and model results into commercially relevant marketing and investment decisions.
• Strong stakeholder management, vendor management, prioritization, and execution skills.
• Strong written and verbal communication skills, including executive-ready storytelling and the ability to communicate complex marketing measurement concepts clearly.

What Will Set You Apart

• Experience building a Marketing Mix Modeling, marketing science, or marketing measurement capability from the ground up, including transitioning selected capabilities from external vendors to internal teams.
• Experience using experimentation and incrementality methodologies, including geo experiments, geo tests, matched-market studies, lift studies, or similar approaches to validate or calibrate marketing measurement.
• Experience with brand communication measurement, brand-health tracking, brand-lift studies, or advertising-effectiveness research.
• Experience in financial services, retirement, or wealth management.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.