1970764-Lead Assistant Manager

EXL; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

EXL is seeking an Analyst – Marketing & Customer Analytics to join our offshore team in India. You will support marketing analytics from channel ROI to MMM and GA4 attribution, building scalable dashboards and driving data-backed insights for decision makers.

The ideal candidate has 3–4 years in marketing analytics, strong SQL and BI skills (Tableau/Looker), and thrives in a fast-paced, collaborative, Agile environment.

Qualifications

• 3–4 years in marketing or customer analytics.
• Proficient in SQL for querying large datasets.
• Hands-on experience with Tableau or Looker for dashboards.
• Familiarity with ROI, CAC, LTV and incrementality metrics.
• Strong analytical thinking and cross-functional communication.

Responsibilities

• Marketing Performance & Channel Analytics: analyze ROI and trends across paid search, social, email, and affiliates.
• Support channel incrementality testing design, measurement, and interpretation.
• Translate MMM/GA4/MTA outputs into actionable recommendations.
• Conduct post-campaign analysis to identify improvements.
• Partner on customer analytics, segmentation, and lifecycle insights.
• Build and maintain dashboards in Tableau and Looker; ensure scalable data visuals.
• Write scalable SQL for extracting data from cloud platforms (BigQuery) and support data validation.
• Collaborate with onshore/offshore teams in an Agile environment.

Skills

SQL

Tableau

Looker

Marketing analytics

Tools

Jira

Confluence

Slack

BigQuery

Job description

Job Description: Analyst – Marketing & Customer Analytics (Offshore Team) Job Overview

We are looking for a data-savvy and insight-driven Analyst to join our Retail Marketing & Customer Analytics offshore team. This role supports a variety of high-impact analytics needs—from channel efficiency analysis and incrementality measurement to building scalable dashboards and supporting ad hoc marketing and custom er deep dives. Ideal for candidates with 3–4 years of experience, this role requires strong SQL and visualization skills, a sharp analytical mindset, and a passion for improving marketing effectiveness through data.

Key Responsibilities

• Marketing Performance & Channel Analytics Analyze the efficiency and ROI of marketing channels (e.g., paid search, social, email, affiliates), identifying performance trends and optimization opportunities.
• Support channel incrementality testing including design, measurement, and interpretation of test results to determine true lift and return from campaigns.
• Translate findings from Marketing Mix Models (MMM), attribution models (GA4, MTA, last-click), and driver tree frameworks into actionable recommendations for budget and channel strategy.
• Conduct post-campaign analysis to identify what worked, what didn’t, and where opportunities exist for improvement.
• Customer & Ad Hoc Analytics Partner with onshore stakeholders to solve ad hoc business questions related to customer engagement, retention, segmentation, and lifecycle behavior. Identify and explain key business drivers influencing metrics like revenue, traffic, conversions, or churn using structured frameworks and analytical methods.
• Visualization & Reporting Build and maintain automated, insightful dashboards using Tableau and Looker that track marketing performance, customer behavior, and attribution outcomes. Design reporting views that make complex modeling output (e.g., MMM or GA4 attribution data) intuitive and digestible for marketing stakeholders. Ensure data pipelines and visualizations are accurate, scalable, and aligned with business definitions.
• Data Extraction & Quality Write efficient, scalable SQL queries to extract and manipulate large datasets from cloud platforms (e.g., GCP BigQuery). Support ongoing data validation, anomaly detection, and root cause investigation to ensure confidence in insights delivered.
• Team Collaboration & Agile Delivery Work closely with onshore marketing analytics leads, campaign managers, and CRM teams to align on goals and interpret insights in business context. Participate in Agile ceremonies (e.g., standups, sprint planning) and support documentation and stakeholder communication.

Requirements

• 3–4 years of analytics experience, with a strong foundation in marketing or customer analytics.
• Proficient in SQL for querying and analyzing large datasets.
• Hands-on experience with Tableau, Looker, or similar BI tools for building dashboards and visualizations.
• Familiarity with marketing KPIs such as ROI, conversion rate, CAC, LTV, and incrementality.
• Strong analytical thinking, with the ability to turn model outputs into real-world business narratives.
• Clear verbal and written communication skills to share insights with technical and non-technical stakeholders.
• Comfortable working in Agile or cross-functional teams using tools like Jira, Confluence, or Slack.

Preferred Qualifications

• Exposure to MMM, GA4, MTA, or other attribution models and frameworks.
• Experience supporting or interpreting incrementality experiments and A/B testing for paid media or CRM programs.
• Familiarity with retail or e-commerce environments and omnichannel marketing strategies.
• Understanding of driver tree modeling, campaign forecasting, or uplift modeling concepts.