Senior Analyst, Digital Marketing

ESF-JLL INSSO (SEZ); Haryana; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Jones Lang LaSalle Incorporated in Gurugram is seeking a Senior Analyst, Digital Marketing to drive paid media campaigns across search, social, display, video, and programmatic channels. You will manage budgets, analyze performance, and optimize campaigns to maximize ROAS and ROI.

The role requires collaboration with local stakeholders and agency teams, strong English skills, and hands-on experience with GA4, Looker Studio or Power BI for reporting.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3–5 years of hands-on paid media experience, preferably in a B2B or commercial real estate environment.
• Strong experience with major paid media platforms (Google Ads, LinkedIn Ads, Meta Ads) and programmatic display.
• Understanding of audience expansion, lookalike audiences, bid strategies and placements controls.
• Excellent written and spoken English.
• Proven ability to use data and analytics (GA4, dashboards) to inform decisions and improve performance.
• Experience with lead generation forms and CRM integrations; troubleshoot mapping/validation issues.

Responsibilities

• Manage end-to-end paid media campaigns across global and local markets.
• Analyze performance data and optimize to maximize ROAS and ROI.
• Collaborate with creatives, analytics, and agency teams to keep campaigns effective and aligned with strategy.
• Own conversion tracking and measurement (pixels, GA4, UTM governance) and ensure data reliability.

Skills

Paid media experience

GA4 analytics

Looker Studio

Power BI

CRM integrations

Campaign optimization

Project management

English proficiency

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Google Ads

LinkedIn Ads

Meta Ads

Google Display Network

The Trade Desk

Job description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Job Title: Senior Analyst, Digital Marketing & Experience: 3-5 years+ & Location: Gurugram & Position type: Full time & Timing: 1pm – 10pm (IST)

Senior Analyst, Digital Marketing Role Summary

As Senior Analyst, Paid Media, you will drive the execution and optimization of our paid media campaigns across search, social, display, video and programmatic channels, in support of key marketing initiatives and business goals. You will manage campaign budgets, analyze performance data to find improvement opportunities, and execute optimizations to maximize return on ad spend (ROAS) and return on investment (ROI). This role requires close collaboration with local stakeholders, marketing partners and agency teams to keep our advertising effective and aligned with broader strategy.

Key Responsibilities

Campaign Management & Execution Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and drive awareness, consideration and conversion. Build campaign structures, audience segments and targeting (including retargeting and lookalike audiences) aligned to funnel stage and KPIs. Work with internal teams and external agencies to ensure all campaigns are set up, QA’d and live on time. Analyze market trends and competitor activity to provide recommendations for campaign optimization. Review lead generation form logic before launch, including conditional fields, validation rules and CRM integrations, to confirm submissions flow correctly on desktop and mobile. Review campaign setup before launch, including audience targeting, bid strategy, placements and A/B test structure, to catch configuration errors early.

Performance & Optimization Manage day-to-day campaign budgets, pacing and bidding to ensure efficient spend and alignment with performance goals such as CPA, CPL and ROAS. Diagnose cost variance between campaigns, separating bid strategy, audience overlap, placement saturation and budget pacing as root causes. Forecast budget burn and advise on reallocation across campaigns based on cost-per-lead and lead-quality trends, not volume alone. Track, measure, and report on campaign performance against established KPIs, providing clear insights and recommendations to stakeholders. Reconcile platform-reported leads against CRM submissions, explaining gaps from duplicates, invalid entries or sync failures, and elevate suspected bot or click-fraud activity. Assess lead quality beyond volume by tracking downstream sales-qualified rates to judge true campaign performance. Drive continuous A/B testing across ad copy, creative assets, landing pages, bidding strategies and new ad products or formats. Own conversion tracking and measurement (pixels, tags, UTM governance, GA4) to ensure performance data is accurate and reliable. Stay current with industry trends and platform updates, recommending new tactics and best practices to improve campaign effectiveness.

Cross-Functional Acumen Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams. Foster knowledge sharing initiatives while ensuring operational excellence and professional development.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of hands‑on experience in paid media, preferably in a B2B or commercial real estate environment.
• Strong, hands‑on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and a solid understanding of programmatic display advertising.
• Understanding of platform‑specific mechanics, including audience expansion, lookalike audiences, bid strategy options and placement controls.
• Strong written and spoken English language skills.
• Proven ability to use data and analytics (including GA4 and dashboarding tools such as Looker Studio or Power BI) to inform campaign decisions and drive performance improvements.
• Working knowledge of lead generation forms and CRM integrations, with the ability to troubleshoot field mapping, validation and submission issues or brief platform support teams effectively.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication skills and a collaborative, team-oriented mindset.
• Experience with programmatic platforms such as Google Display Network (GDN) or The Trade Desk is a plus.
• Understanding of content syndication programs and vendors.

Location

On-site –Gurugram, HR

Scheduled Weekly Hours: 40

Job Tags: JBS

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM.

For further information, visit jll.com.