Senior Analyst, Digital Marketing

Jones Lang LaSalle Incorporated; Gurugram District; Remote; INR 900,000 - 1,500,000; Full time

Job summary

Jones Lang LaSalle Incorporated is seeking a Senior Analyst, Digital Marketing to drive paid media campaigns across search, social, display, video and programmatic channels from Gurugram on-site. The role focuses on optimizing ROAS/ROI, managing budgets, and collaborating with agencies to ensure campaigns meet strategic goals.

The ideal candidate has 3-5 years of hands-on paid media experience, proficiency with Google Ads, LinkedIn Ads and Meta Ads, and strong data-analysis skills using GA4,

Qualifications

• 3-5 years hands-on paid media experience.
• Experience with major paid media platforms (Google Ads, LinkedIn Ads, Meta Ads).
• Strong English written and spoken communication.

Responsibilities

• Manage end-to-end paid media campaigns across search, social, display, video and programmatic channels.
• Analyze performance data and optimize ROAS/ROI.
• Collaborate with internal teams and external agencies to ensure campaigns are set up and live on time.
• Forecast budget burn and reallocate across campaigns based on cost-per-lead and lead quality.

Skills

Paid media

Campaign management

Data analysis

GA4

Education

Bachelor’s degree in Marketing/Advertising/Business or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Looker Studio

Power BI

Job description

Senior Analyst, Digital Marketing### Senior Analyst, Digital MarketingAplikuj: On-site: Gurugram, HR: Full time: Opublikowano dzisiaj: REQ546671**JLL empowers you to shape a brighter way**.Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.**Job Title: Senior Analyst, Digital Marketing** **Experience:** 3-5 years+ **Location:** Gurugram **Position type:** Full time **Timing:** 1pm – 10pm (IST) **Senior Analyst, Digital Marketing** **Role Summary** As Senior Analyst, Paid Media, you will drive the execution and optimization of our paid media campaigns across search, social, display, video and programmatic channels, in support of key marketing initiatives and business goals. You will manage campaign budgets, analyze performance data to find improvement opportunities, and execute optimizations to maximize return on ad spend (ROAS) and return on investment (ROI). This role requires close collaboration with local stakeholders, marketing partners and agency teams to keep our advertising effective and aligned with broader strategy. **Key Responsibilities** **Campaign Management & Execution** * Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and drive awareness, consideration and conversion.* Build campaign structures, audience segments and targeting (including retargeting and lookalike audiences) aligned to funnel stage and KPIs.* Work with internal teams and external agencies to ensure all campaigns are set up, QA’d and live on time.* Analyze market trends and competitor activity to provide recommendations for campaign optimization.* Review lead generation form logic before launch, including conditional fields, validation rules and CRM integrations, to confirm submissions flow correctly on desktop and mobile.* Review campaign setup before launch, including audience targeting, bid strategy, placements and A/B test structure, to catch configuration errors early. **Performance & Optimization** * Manage day-to-day campaign budgets, pacing and bidding to ensure efficient spend and alignment with performance goals such as CPA, CPL and ROAS.* Diagnose cost variance between campaigns, separating bid strategy, audience overlap, placement saturation and budget pacing as root causes.* Forecast budget burn and advise on reallocation across campaigns based on cost-per-lead and lead-quality trends, not volume alone.* Track, measure, and report on campaign performance against established KPIs, providing clear insights and recommendations to stakeholders.* Reconcile platform-reported leads against CRM submissions, explaining gaps from duplicates, invalid entries or sync failures, and escalate suspected bot or click-fraud activity.* Assess lead quality beyond volume by tracking downstream sales-qualified rates to judge true campaign performance.* Drive continuous A/B testing across ad copy, creative assets, landing pages, bidding strategies and new ad products or formats.* Own conversion tracking and measurement (pixels, tags, UTM governance, GA4) to ensure performance data is accurate and reliable.* Stay current with industry trends and platform updates, recommending new tactics and best practices to improve campaign effectiveness. **Cross-Functional Acumen** * Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams* Foster knowledge sharing initiatives while ensuring operational excellence and professional development **Qualifications** * Bachelor’s degree in Marketing, Advertising, Business, or a related field.* 3-5years of hands-on experience in paid media, preferably in a B2B or commercial real estate environment.* Strong, hands-on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and a solid understanding of programmatic display advertising.* Understanding of platform-specific mechanics, including audience expansion, lookalike audiences, bid strategy options and placement controls.* Strong written and spoken English language skills.* Proven ability to use data and analytics (including GA4 and dashboarding tools such as Looker Studio or Power BI) to inform campaign decisions and drive performance improvements.* Working knowledge of lead generation forms and CRM integrations, with the ability to troubleshoot field mapping, validation and submission issues or brief platform support teams effectively.* Strong project management skills with the ability to manage multiple campaigns simultaneously.* Excellent communication skills and a collaborative, team-oriented mindset.* Experience with programmatic platforms such as Google Display Network (GDN) or The Trade Desk is a plus.* Understanding of content syndication programs and vendors. **Location:**On-site –Gurugram, HR**Scheduled Weekly Hours:**40**Job Tags:**JBSIf this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.***JLL Privacy Notice***Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.For additional details please see our career site pages for each country.Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [e-mail]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.