Senior Analyst – Digital & Marketing

StrideLogic; Delhi; À distance; INR 8 629 000 - 12 464 000; Temps partiel

Résumé du poste

StrideLogic is seeking a Senior Analyst – Digital & Marketing to measure ecommerce and marketing performance across four U.S. apparel brands. The role partners with ecommerce, paid media, and lifecycle teams to build data models, dashboards and commercially useful insights.

Remote contract role for 4–7 years in analytics, requires strong SQL, Power BI, GA4 experience and familiarity with paid media platforms. You9ll deliver attribution, forecasting support and actionable recommendations.

Qualifications

• 4–7 years of ecommerce/retail marketing analytics experience.
• Strong SQL skills: joins, CTEs, window functions and data modeling.
• Ability to build Power BI datasets, relationships and DAX measures.
• Experience with GA4 or equivalent enterprise web analytics tool.

Responsabilités

• Analyze ecommerce funnel metrics: traffic, conversions, AOV, and drop-off.
• Evaluate ROAS, CAC and channel efficiency across paid media.
• Measure email/SMS campaign performance and lifecycle journeys.
• Develop attribution reporting and reconcile platform conversions with revenue.

Connaissances

SQL

Marketing analytics

Data modeling

Communication of findings

Outils

Power BI

GA4

Description du poste

Function: Analytics & Business Intelligence | Shared Services (4 apparel brands)

Employment Type: Contract

Experience: 4–7 years

Work Mode : Remote

We are seeking a Senior Analyst – Digital & Marketing to measure ecommerce and marketing performance across four U.S. apparel brands. The role partners with ecommerce, paid media and lifecycle marketing teams to build reliable data models, dashboards and commercially useful insights.

What you will do

• Analyze website traffic, conversion rates, average order value and customer drop-off across the ecommerce funnel.
• Evaluate paid media spend, return on ad spend (ROAS), customer acquisition cost (CAC) and blended channel efficiency.
• Measure email and SMS campaign performance, lifecycle journeys, customer retention and repeat purchase behavior.
• Develop consistent attribution reporting and reconcile platform-reported conversions against actual revenue.
• Analyze customer cohorts, lifetime value, payback periods and new-versus-returning customer performance.
• Design and evaluate promotional tests, site experiments and campaign effectiveness using clear success metrics.
• Provide traffic, conversion and channel assumptions to support merchandise demand forecasting.
• Build SQL-based analytical models and maintain Power BI dashboards and automated weekly channel reporting.
• Translate findings into recommendations that improve marketing spend allocation and profitable growth.

You are the right fit if

• 4–7 years of experience in ecommerce, direct-to-consumer (D2C) or retail marketing analytics.
• Strong hands-on SQL skills, including joins, CTEs, window functions and data modeling in a warehouse environment.
• Ability to build Power BI datasets, relationships, data models and DAX measures independently.
• Practical experience with Google Analytics 4 (GA4) or an equivalent enterprise web analytics tool, including events and conversions.
• Hands-on reporting and optimization experience with at least two paid media platforms, such as Google Ads, Meta Ads, TikTok Ads, Amazon Ads or Microsoft Ads.
• Experience with at least one email/SMS or lifecycle platform, such as Klaviyo, Attentive, Braze, Iterable or Salesforce Marketing Cloud.
• Strong understanding of attribution approaches, marketing measurement and experiment design.
• Ability to communicate data-driven recommendations to marketing and ecommerce stakeholders.

Good to have

• Experience with dbt or another data modeling framework and Shopify/Shopify Plus data.
• Exposure to marketing mix modeling, incrementality or geo-based testing.
• Experience with server-side tagging, Conversions API or consent-mode implementations.
• Experience with marketplace/social commerce analytics and multi-brand portfolios.

About the Client:

Our client is a U.S.-based apparel business supporting multiple brands through direct-to-consumer ecommerce, merchandising, marketing and analytics operations.

About Stride Logistics & Consultants:

Stride drives efficiency across the logistics industry through technology, digital transformation, and intelligent outsourcing, helping businesses operate smarter and scale faster.