Senior Online Analytics – Digital & Growth Insights

Lenskart; Bengaluru; Sur place; INR 2 500 000 - 5 200 000; Plein temps

Résumé du poste

Lenskart is seeking a Senior Online Analytics professional to own data-driven decision making across its digital platforms. The role sits at the intersection of growth, product, marketing, and omnichannel, translating complex data into clear actions that drive revenue, conversion, and customer lifetime value.

You will shape analytics direction for online channels, build scalable measurement frameworks, and partner with senior stakeholders across product, growth, tech, and business teams.

Qualifications

• 7–10+ years of analytics, BI or data-focused roles, preferably in consumer internet, e-commerce, or app-first companies.
• Hands-on experience with product analytics, growth analytics and experimentation.
• Deep understanding of funnels, attribution, cohort analysis, and LTV modeling.
• Proficiency with SQL and modern analytics tools (GA4, Amplitude, Mixpanel, Looker, Power BI).
• Ability to convert data into clear business narratives and actionable insights.
• High ownership, problem-solving skills, and comfort working in fast-paced environments.

Responsabilités

• Own end-to-end analytics for online channels including app, web, acquisition, conversion, retention, and monetization.
• Influence roadmap and investment decisions using data with Product, Growth, Marketing, and Category teams.
• Identify growth levers across funnels and drive measurable impact.
• Define and track success metrics for key product initiatives.
• Drive experimentation (A/B tests, cohorts, funnel analysis) to evaluate features and personalization.
• Analyze customer behavior across online and offline touchpoints to improve omnichannel conversion.
• Partner with CRM and lifecycle teams to optimize targeting, personalization, and retention.
• Own analytics instrumentation and data quality; enable scalable dashboards with data engineering.
• Present insights to senior stakeholders with clear narratives; influence cross-functional decisions.

Connaissances

Analytics leadership

Data storytelling

Cross-functional collaboration

Problem solving

Outils

SQL

GA4

Amplitude

Looker

Power BI

Description du poste

About the Role

We are looking for a Senior Online Analytics professional to own data-driven decision making across our digital platforms. This role sits at the intersection of growth, product, marketing, and omnichannel, and is responsible for translating complex data into clear business actions that drive revenue, conversion, and customer lifetime value.

You will shape the analytics direction for online channels, build scalable measurement frameworks, and act as a thought partner to senior stakeholders across product, growth, tech, and business teams.

Key Responsibilities

1. Business & Growth Analytics

• Own end-to-end analytics for online channels including app, web, acquisition, conversion, retention, and monetization.

• Work closely with Product, Growth, Marketing, and Category teams to influence roadmap and investment decisions using data.

• Identify growth levers across funnels (traffic → conversion → repeat → LTV) and drive measurable impact.

2. Product & Experimentation

• Define and track success metrics for key product initiatives.

• Drive experimentation (A/B tests, cohorts, funnel analysis) to evaluate features, UX changes, and personalization.

• Apply hypothesis-driven analysis and post-launch measurement to continuously improve performance.

3. Omnichannel & Customer Insights

• Analyze customer behavior across online and offline touchpoints to improve omnichannel conversion and experience.

• Generate insights on customer segments, purchase behavior, repeat cycles, and drop-offs.

• Partner with CRM and lifecycle teams to optimize targeting, personalization, and retention.

4. Analytics Infrastructure & Data Quality

• Own analytics instrumentation and data quality for digital platforms (events, funnels, attribution).

• Work with data engineering to enable scalable dashboards and self-serve analytics.

• Ensure consistent metric definitions and reporting across teams.

5. Stakeholder Influence & Storytelling

• Present insights and recommendations to senior stakeholders with clear narratives.

• Influence decisions across cross-functional teams through data-backed thinking.

• Act as a trusted analytics partner for product and growth initiatives.

What We’re Looking For

• 7–10+ years of experience in analytics, business intelligence, or data-focused roles, preferably in consumer internet, e-commerce, or app-first companies.

• Strong hands-on experience with product analytics, growth analytics, and experimentation.

• Deep understanding of funnels, attribution, cohort analysis, and LTV modeling.

• Proficiency with SQL and modern analytics tools (e.g., GA4, Amplitude, Mixpanel, Looker, Power BI, etc.).

• Ability to convert data into clear business narratives and actionable insights.

• High ownership, strong problem-solving skills, and comfort working in fast-paced environments.

  Why Join Us

  Own analytics for a high-scale digital business with millions of users.

  Direct influence on product, growth, and omnichannel outcomes.

  Work closely with top-tier product, tech, and data teams.

  Fast-paced, outcome-driven, and high-ownership culture.

  This role is ideal for a senior individual contributor who goes beyond reporting and drives decisions through deep analytical thinking.