Senior Analyst – Business Analytics

Sanofi Group; Hyderabad; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

Sanofi's GTMC Hub in Hyderabad seeks a Senior Analyst – Business Analytics to drive analytics across US Advanced Analytics. You will develop MMM and demand/patient models, and apply AI/ML techniques to support commercial decisions.

You will collaborate with marketing, sales and cross-functional teams to generate insights, ensure data quality, and deliver high-impact analyses that improve planning and execution across GBUs. Strong Python/SQL skills required.

Qualifications

• Experience leading MMM projects end-to-end.
• Strong knowledge of statistics, regression, time series.
• Hands-on experience with ML algorithms and data mining techniques.

Responsibilities

• Lead marketing and sales-related problem-solving activities, leveraging AI/ML techniques
• Develop models (demand and patient, MMM) using key business insights to support commercial excellence
• Evaluate the effectiveness of various promotion and marketing programs in the US leveraging Marketing Mix Models (Bayesian Models) / Promotion ROI analysis
• Impact of channel dynamics: Field Force/Multi-channel modeling; optimize promotion resource allocation; scenario-based simulation
• Perform customer segmentation, market performance analysis/trend break detection, HCP/DTC media channel effectiveness
• Responsible for consistent metrics as inputs and outputs of models
• Prepare high-quality, accurate analysis using cutting-edge analytical methods
• Frame the key marketing questions to guide analysis
• Communicate model results and implications to business partners
• Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports for business use
• Contribute to overall quality enhancement by ensuring high standards for outputs
• Secure adherence to compliance procedures and internal/operational risk controls

Skills

Marketing Mix Modelling

AI/ML techniques

Python programming

SQL

Time series analysis

Data visualization

Tools

Tableau

Power BI

TensorFlow

PyTorch

Scikit-learn

Job description

Senior Analyst – Business Analytics

Location

Hyderabad

% of travel expected

Travel required as per business need

Job type

Permanent and Full time

About the job

Go-To-Market Capabilities (GTMC) Hub is an internal Sanofi resource organization based in Hyderabad, India and is set up to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions. GTMC strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations in Sanofi globally. At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision-making that will allow us to tackle some of the world’s greatest health threats. Within our Insights & Analytics organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. Deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial. In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes. We are looking for a senior analyst to support our US Advanced Analytics team. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines. It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across GBUs.

Key Responsibilities

• Lead marketing and sales-related problem-solving activities, leveraging AI/ML techniques
• Develop models (demand and patient, MMM, etc.) using key business insights to support commercial excellence
• Evaluate the effectiveness of various promotion and marketing programs in the US leveraging Marketing Mix Models (Bayesian Models) / Promotion response model / ROI analysis;
• Impact of channel dynamics: Field Force/Multi-channel modeling Optimize promotion resource allocation; scenario-based simulation
• Perform customer segmentation, market performance analysis/trend break detection, HCP/DTC media channel effectiveness, patient prediction and drivers analsyes
• Responsible for consistent metrics as inputs and outputs of models
• Prepare high-quality, accurate analysis using cutting-edge analytical methods
• Frame the key marketing questions to guide analysis and work plan
• Communicate model results and implications to business partners
• Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports that can be used by the business
• Contribute to overall quality enhancement by ensuring high standards for the outputs produced by the team
• Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
• Use latest tools/technologies/methodologies and partner with internal teams to continuously improve data quality and availability by building business processes that support global standardization

Stakeholder Management

Work collaboratively with the stakeholder teams to prioritize work and ensure timely delivery of requests Partner with marketing, media, and commercial stakeholders to answer key business questions and support strategic decision making

Technical skills

• Expert in end-to-end delivery of Marketing Mix Modelling projects
• Proficiency in statistical concepts like hypothesis testing, regression analysis, time series analysis, and probability theory
• Understanding of mathematical concepts like linear algebra, calculus, and optimization
• Expertise in machine learning algorithms (supervised, unsupervised, and reinforcement learning)
• Experience with data mining techniques like clustering, classification, and association rule mining
• Knowledge of feature engineering, model selection, and hyperparameter tuning
• Fluency in programming languages like Python (with libraries like NumPy, Pandas, Scikit-learn, TensorFlow, and PyTorch)
• Ability to write efficient and clean code for data manipulation, analysis, and model development
• Strong analytical skills to identify patterns, trends, and anomalies in data
• Ability to break down complex problems into smaller, manageable steps
• A curious and inquisitive mindset to explore data and discover new insights
• Strong project management abilities; capable of prioritizing and leading multiple projects simultaneously
• Working experience of Python and SQL
• Excellent planning, design, project management and documentation skills
• Excellent management of customer expectations, listening, and multi-tasking skills
• Experience with US pharmaceutical datasets (e.g. IQVIA, Symphony, Komodo, Veeva, Salesforce)
• An aptitude for problem solving and strategic thinking
• Ability to synthesize complex information into clear and actionable insights
• Proven ability to work effectively across all levels of stakeholders and diverse functions
• Solid understanding of pharmaceutical development, manufacturing, supply chain, sales and marketing functions
• Good-to-have skills Experience with cloud platforms like AWS, GCP, or Azure and knowledge of cloud-based data services and tools
• Experience with machine learning operations, including model deployment, monitoring, and retraining
• Understanding of data pipelines, data warehousing, and data lakes
• Proficiency in data visualization tools like Tableau, Power BI, or Python libraries (Matplotlib, Seaborn)
• Proficiency with Generative AI tools and prompt engineering - Hands‑on experience with LLMs and AI platforms to support analytical tasks and data-driven solutions
• Experience 4-6 years of relevant work experience with solid understanding of principles, standards, and best practices of Pharma Commercial Analytics, including Business Analytics

Soft skills

• Strong learning agility; Ability to manage ambiguous environments, and to adapt to changing needs of the business
• Good interpersonal and communication skills; strong presentation skills is a must
• Team player who is curious, dynamic, result oriented; Ability to operate effectively in an international matrix environment, with ability to work across time zones
• Demonstrated leadership and management in driving innovation and automation leveraging advanced analytical techniques

Languages

Excellent English communication skills – written and spoken

Diversity & Inclusion

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity! Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing a desire to make miracles happen. So, let’s be those people!

About Us

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and creating compelling growth. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives. We want to build a healthier, more resilient world, and turn the impossible into the possible by discovering, developing, and delivering medicines and vaccines for millions of people around the world. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi Start a career that makes a difference. Reinvention is in our DNA. It’s what drove our evolution from a small French enterprise to one of the world’s leading biopharma companies. Whether it’s using AI to shorten drug‑discovery times or building trust in healthcare, you could be helping our teams make life better for patients, partners, and communities. This is where you grow your career. We open the door for you to explore new opportunities, push your limits, and connect with people who are driven by a shared purpose: we chase the miracles of science to improve people’s lives.