Programmatic Associate

Zeta Global; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A data-driven marketing technology company in Bengaluru seeks a Programmatic Associate skilled in managing performance campaigns across various display channels. Responsibilities include budget management to maximize ROI and collaboration with US teams for campaign execution. The candidate should have over 2 years of experience and strong analytical abilities. Training on Zeta DSP will be provided. This position requires fluent English and offers a chance to work with a leading marketing technology platform.

Qualifications

• 2+ years of experience managing performance campaigns on display inventory.
• Experience with DSPs is a plus.
• Deep knowledge of the programmatic ecosystem.

Responsibilities

• Manage large cross-channel media budgets to maximize ROI.
• Work with US account management teams on launches.
• Run effective display campaigns including tagging and optimization.

Skills

Campaign management

Optimization

Analytical ability

Fluent English

Tools

DV360

AppNexus

Job description

Programmatic Associate

Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.

The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The ideal candidate will have a thorough understanding of programmatic display and video campaign management. Candidates with similar marketing experience.

Responsibilities

• Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns.
• Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches.
• Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.
• Work with the account management team to deliver reporting and campaign updates as needed.
• Must be willing to work during US Eastern Standard Time hours.

Requirements

• 2+ years of experience managing performance campaigns on display inventory
• Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
• Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
• Deep knowledge of the programmatic ecosystem
• Demonstrated analytical ability
• Fluent English

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.