Senior Analyst, Analytics and Insights (Programmatic)

Zeta Global; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Zeta Global seeks a Senior Analyst, Analytics and Insights (Programmatic) in Bengaluru to partner with Sales and Customer Success, monitor the optimization platform, and deliver actionable insights to clients. The role involves developing testing plans, optimizing campaigns, and presenting results with a storytelling approach.

The candidate will work with internal teams to inform product and engineering on automation and model features, while maintaining high-quality client communications and

Qualifications

• 2+ years of experience in a similar analytics role.
• Proficient in SQL and Excel/pivot tables.
• Experience in digital media/programmatic analytics.
• Experience pulling and compiling audience insights reports.
• Familiarity with VBA/Excel macros, Tableau, Python, SAS or similar tools.
• Strong communication skills to translate technical concepts for clients.

Responsibilities

• Lead client-facing communications on campaign strategy and insights storytelling.
• Collaborate with clients to define analytics and testing plans addressing business challenges.
• Own campaign performance insights and recommend optimization opportunities.
• Review model performance across revenue, pacing, and other metrics.
• Design tests to evaluate model and feature performance.
• Work with internal teams to determine appropriate measurement tools and products.

Skills

SQL

Excel pivots

Programmatic analytics

Audience insights

Tableau

Python

SAS

VBA/Excel Macros

PowerPoint storytelling

Tools

Tableau

SAS

Python

VBA/Excel Macros

Job description

Senior Analyst, Analytics and Insights (Programmatic)

About the role:

The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.

Responsibilities:

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
• Reviewing performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
• Communicate campaign optimization results to clients to prove value against original business goals.

Desired Skills and Experience:

• 2+ years of working experience in a similar role.
• Extensive experience with SQL and Excel/pivot tables.
• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
• A great communicator who is able to convey complex technical features in simple terms.
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
• Able to multitask and prioritize among several high-profile clients.
• Have a high degree of creativity, attention to detail, self-motivation, and drive.
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing.
• Willingness to do whatever it takes to get the job done.
• Nerdy but loveable.
• Data driven, technical, self-starting and curious.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
• Professional oral and written communication skills.

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Zeta Global is a leading AI-powered marketing technology company that enables enterprise brands to acquire, grow, and retain customers through intelligent, data-driven engagement. At the center of its innovation is the Zeta Marketing Platform (ZMP), which unifies customer data, identity, and advanced analytics to transform billions of data signals into actionable marketing intelligence and measurable business outcomes.

Publicly traded on the New York Stock Exchange (NYSE: ZETA), Zeta is redefining modern marketing with Athena by Zeta™, a superintelligent, conversational agent embedded in ZMP that personalizes the marketer’s workspace, surfaces platform generated insights through natural dialogue and recommends next-best actions to help brands accelerate and optimize their marketing outcomes.