Senior Account Planner

VML; Bagaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

VML is a leading global creative agency. We are looking for a Senior Account Planner to shape strategic pathways for brands in Bangalore. You will synthesize consumer insights, guide planning across campaigns, and collaborate with cross-functional teams to inspire effective advertising.

The role blends research, storytelling, and data-driven decision making in a hybrid work model. Ideal candidates have 3–7 years in strategy and planning within advertising, strong communication, and a

Qualifications

• Graduate / Post‑graduate with 3 - 7 years of experience in a strategy & planning role with mainline or integrated advertising.
• Understanding the pulse of the consumer, their consumption pattern of brands and the influencing factors would be an added advantage.
• A curious mind and a keen problem‑solver using research and data insights to derive solutions.
• Detail‑oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong intra‑personal organizational skill.

Responsibilities

• Ideation and articulation of strategic pathways in the service of a brand (across media).
• Capturing consumer insights and knowledge for relevant categories.
• Responsible for navigating the account planning mandate for brands assigned by being wired into the brand’s category, business, and consumer.
• Understand consumer behaviour and analyse a range of information in detail, including demographics, socioeconomics, and market dynamics for projects.
• Collaborate in brainstorming, briefing sessions with the internal teams and to inspire creative/advertising work.
• Attend to consumer interactions, conduct dipsticks and commission research to arrive at advertising strategies.

Skills

Strategic thinking

Consumer insights

Research & data analysis

Communication & presentation

Teamwork & collaboration

Education

Graduate / Post‑graduate

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave TM Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Role: Senior Account Planner

Location: Bangalore

About Us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry‑unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

Roles & Responsibilities

• Ideation and articulation of strategic pathways in the service of a brand (across media).
• Capturing consumer insights and knowledge for relevant categories.
• Responsible for navigating the account planning mandate for brands assigned by being wired into the brand’s category, business, and consumer.
• Understand consumer behaviour and analyse a range of information in detail, including demographics, socioeconomics, and market dynamics for projects.
• Collaborate in brainstorming, briefing sessions with the internal teams and to inspire creative/advertising work.
• Attend to consumer interactions, conduct dipsticks and commission research to arrive at advertising strategies.

Skills And Competencies

• Graduate / Post‑graduate with 3 - 7 years of experience in a strategy & planning role with mainline or integrated advertising.
• Understanding the pulse of the consumer, their consumption pattern of brands and the influencing factors would be an added advantage.
• A curious mind and a keen problem‑solver using research and data insights to derive solutions.
• Detail‑oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong intra‑personal organizational skill.

Hybrid Working Model

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

EEO Statement

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.