Senior Account Manager - Digital (B2B & B2C)

Edelman; Mumbai Suburban; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading communications agency is looking for a Senior Account Manager to join their Digital team in Mumbai. The successful candidate will have over 7 years of experience in digital media, particularly in B2B and B2C environments. This role focuses on managing client relationships and delivering high-quality digital communication strategies. Exciting growth opportunities are available for proactive individuals looking to exceed client expectations.

Qualifications

• 7+ years of experience in digital media, particularly B2B and B2C.
• Strong written and verbal communication skills.
• Knowledge of digital landscape and content marketing principles.

Responsibilities

• Manage digital programs across key clients.
• Develop and maintain client relationships.
• Produce digital proposals and strategic plans.
• Collaborate with teams for channel and content execution.

Skills

Client management

Digital experience in social media

Content creation

Communications skills

Understanding of digital marketing

Job description

Join to apply for the Senior Account Manager - Digital (B2B & B2C) role at Edelman

Overview

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand DEIB transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

About the team

We are the central digital team at Edelman, part of Integrated Solutions division that includes data, planning and creative. We deliver digital communications and creative technology campaigns and programs across all Edelman practices. We are a non-hierarchical, relentlessly collaborative team supported by leadership who champion and celebrate our collective achievements.

The role

We have an exciting opportunity for a Senior Account Manager to join our Digital team. This role requires strong client management skills and hands-on digital experience, particularly in social media channel management, content creation, and audits/reporting. The successful candidate will ideally have experience on B2C and B2B client work, having worked in an agency, or as an in-house digital specialist. The role requires a holistic digital approach, able to plan and manage activity across content, social and influencer, with a track record of managing clients and collaborating with other departments including creative, content, planning and data. There is opportunity for growth within the role for the right candidate, and a focus on partnering with clients, managing multiple projects, and exceeding client expectations.

Key Responsibilities

• Manage social, content and influencer activity and digital programs across key clients.
• Manage and develop client relationships through day-to-day account management.
• Write digital proposals and plans for social, content and influencer activities – standalone campaigns and integrated campaigns; develop channel recommendations and content frameworks.
• Work with analytics and insights specialists to inform strategic recommendations; collaborate with creative and content teams, advising on channels, format, and execution; align with the paid media team on channel and amplification.
• Research and reports using digital data, with insights and recommendations.
• Deliver digital and integrated projects, managing timelines and client expectations.
• Ensure quality and operational performance of the digital output, working closely with teams to deliver client-ready work on time.
• Support on research and input on new business pitches.

You will have

• A background in digital within an agency, or as an in-house digital specialist.
• 7+ years of experience across B2B and B2C.
• Strong written and verbal communications, with the ability to write quality documents, attention to detail, and proactive communication internally and externally.
• Strong knowledge of the digital landscape including platforms and technology.
• Solid understanding of the principles of content marketing and the ability to convey them internally and to clients.
• Experience working in collaboration with both earned and paid media.
• A curiosity to keep up with digital trends, emerging platforms and changing audience behaviours.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Public Relations, and Marketing

Industries

• Public Relations and Communications Services
• Advertising Services

We are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.