Search Engine Optimization Specialist

Lascade; Kozhikode district; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Lascade is seeking an accomplished SEO Specialist to own and drive SEO strategy across multiple websites and products. You will improve organic visibility, increase qualified traffic, and scale international campaigns by coordinating with content, design, and development teams.

The role requires hands-on knowledge of technical, content, and link-building SEO, plus proficiency with analytics platforms and WordPress. A passion for staying ahead of Google's evolving algorithms will be essential.

Qualifications

• Proven experience as an SEO Specialist or in a similar role.
• Strong knowledge of technical SEO, content SEO, and link building.
• Experience with Google Analytics, Google Search Console, Ahrefs, Semrush, or similar platforms.
• Good understanding of WordPress and website structure.
• Experience working with international websites or SaaS products will be an advantage.

Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies
• Conduct keyword research and identify high-growth opportunities
• Optimize website content, landing pages, and programmatic pages
• Perform technical SEO audits and work with developers to resolve issues
• Build high-quality backlinks and manage outreach campaigns
• Monitor rankings, traffic, conversions, and overall SEO performance
• Conduct competitor analysis and identify content gaps
• Create and manage SEO content calendars
• Track performance using Google Analytics, Search Console, Ahrefs, Semrush, and similar tools
• Stay updated with Google algorithm changes and SEO best practices

Skills

Analytical ability

Project management

Team collaboration

Problem solving

Tools

Google Analytics

Google Search Console

Ahrefs

Semrush

WordPress

Job description

We’re Hiring: SEO Specialist at Lascade

Lascade is looking for a skilled and results-driven SEO Specialist to join our growing marketing team.

We’re seeking someone who can take ownership of SEO strategy, improve organic visibility, increase qualified traffic, and help scale multiple websites and digital products across international markets.

Key Responsibilities:

• Develop and execute on-page, off-page, and technical SEO strategies
• Conduct keyword research and identify high-growth opportunities
• Optimize website content, landing pages, and programmatic pages
• Perform technical SEO audits and work with developers to resolve issues
• Build high-quality backlinks and manage outreach campaigns
• Monitor rankings, traffic, conversions, and overall SEO performance
• Conduct competitor analysis and identify content gaps
• Create and manage SEO content calendars
• Track performance using Google Analytics, Search Console, Ahrefs, Semrush, and similar tools
• Stay updated with Google algorithm changes and SEO best practices

Requirements:

• Proven experience as an SEO Specialist or in a similar role
• Strong knowledge of technical SEO, content SEO, and link building
• Experience with Google Analytics, Google Search Console, Ahrefs, Semrush, or similar platforms
• Good understanding of WordPress and website structure
• Strong analytical and problem-solving skills
• Ability to manage multiple projects and work with content, design, and development teams
• Experience working with international websites or SaaS products will be an advantage

Why Join Lascade?

• Work on multiple high-growth digital products
• Opportunity to handle international SEO campaigns
• Collaborative and fast-growing work environment
• Strong learning and career growth opportunities
• Competitive salary based on experience

Location: [Kochi]

Experience: [2–5 years]

Employment Type: Full-time