Search Engine Optimization Specialist

Ecowiser; Lucknow; On-site; INR 300,000 - 600,000; Full time

Job summary

Ecowiser is seeking an experienced SEO Specialist to build and execute effective SEO strategies, driving organic traffic and improving search rankings. You will analyze data, optimize content, and collaborate with teams to stay ahead of industry trends.

Responsibilities include audits, on-page/off-page optimization, and reporting using Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and related tools. Join a data-driven marketing team in a dynamic environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ proven experience as an SEO Specialist or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and best practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz.

Responsibilities

• Develop and execute successful SEO strategies to improve organic search rankings and drive traffic.
• Conduct keyword research to identify target keywords and optimize website content accordingly.
• Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
• Optimize website content, meta tags, images, and URLs to be search engine friendly.
• Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush.
• Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
• Develop and implement link-building strategies to increase the website's authority and improve search rankings.

Skills

SEO expertise

Keyword research

Analytics tools

Link building

On-page optimization

Content collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Job description

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our online presence and drive organic traffic to our website. This role requires a deep understanding of SEO best practices, a data-driven mindset, and the ability to stay up-to-date with the latest industry trends.

Key Responsibilities:

• Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research to identify target keywords and optimize website content accordingly.
• Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
• Optimize website content, meta tags, images, and URLs to ensure they are search engine friendly.
• Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
• Develop and implement link-building strategies to increase the website's authority and improve search rankings.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2, Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Experience with website analytics, tracking, and reporting.

Preferred Qualifications :

• Experience with content management systems (CMS) such as WordPress, Shopify, or similar platforms.
• Knowledge of PPC and social media marketing strategies.
• Understanding of local SEO and international SEO practices.
• Certification in Google Analytics and/or Google Ads is a plus.