Search Engine Optimization (SEO) Specialist

Selnox InfoTech; Bhopal; On-site; INR 350,000 - 550,000; Full time

Job summary

Selnox InfoTech is seeking a dedicated SEO Specialist for full-time, on-site work in Bhopal. You will conduct keyword research, perform technical and content-focused SEO audits, and implement on-page optimization across client sites.

Collaborating with content, design, and marketing teams, you will monitor performance via analytics, stay updated with search engine changes, and drive improvements in organic visibility and conversions.

Qualifications

• Experience in keyword research to optimize content, metadata and structure.
• Ability to perform comprehensive SEO audits and analyze data.
• Proven link-building skills with high-quality backlinks.
• Familiarity with major SEO tools and basic HTML/CSS understanding.
• Bachelor's degree or equivalent in a relevant field or experience.

Responsibilities

• Conduct keyword research and define on-page optimization strategies.
• Perform technical and content-focused SEO audits and implement changes.
• Lead link-building initiatives and monitor performance with analytics.
• Collaborate with content, design, and marketing teams on-site in Bhopal.

Skills

Keyword Research

On-Page SEO

SEO Audits

Web Analytics

Link Building

Content Marketing

Education

Bachelor's degree or equivalent

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Moz

HTML/CSS

Job description

Company Description

Selnox InfoTech is a digital marketing services company that supports businesses in growing, nurturing, and expanding their customer base through customized strategies. The team provides a wide range of solutions, including SEO, PPC, Google Ads, social media marketing, content marketing, website design and audits, app and web development, and local SEO services. Serving customers globally as well as in local markets, Selnox focuses on helping brands stand out, generate qualified leads, and convert prospects into long-term clients. With a mission to empower businesses of all sizes, Selnox emphasizes adaptability, innovation, and measurable results to drive sustainable growth.

Role Description

The Search Engine Optimization (SEO) Specialist is a full-time, on-site role based in Bhopal. This role involves conducting keyword research, performing technical and content-focused SEO audits, and implementing on-page optimization across client websites. The SEO Specialist will manage link-building initiatives, monitor performance through web analytics tools, and prepare regular reports with insights and recommendations. Day-to-day responsibilities include collaborating with content, design, and marketing teams to align SEO strategies with broader campaigns, staying current with search engine algorithm updates and best practices, and identifying opportunities to improve organic visibility and conversions.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to optimize content, metadata, and site structure.
• Candidates should possess skills in SEO Audits and Web Analytics to diagnose issues, track performance, and guide data-driven decisions.
• Candidates should possess experience in Link Building to develop ethical, high-quality backlink strategies that enhance domain authority.
• Candidates should possess familiarity with major SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz) and basic HTML/CSS understanding.
• Bachelor's degree in Marketing, Information Technology, Communications, or a related field, or equivalent practical experience.
• Strong analytical and problem-solving abilities, with attention to detail and the capacity to manage multiple projects and deadlines.
• Effective written and verbal communication skills and the ability to collaborate with cross-functional teams on-site in Bhopal.
• Knowledge of broader digital marketing practices (content marketing, social media, PPC) is a plus, as is prior experience in an agency or multi-client environment.