Search Engine Optimization Executive

Purple Magic Studio

Hyderabad

On-site

INR 600,000 - 900,000

Full time

8 days ago

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Job summary

Pearls by Mangatrai is looking for an experienced SEO Specialist / Growth Specialist to own our organic growth across Google Search, Google Business Profile and emerging AI-powered search experiences.

If you’re someone who can identify opportunities, execute strategies and improve rankings, traffic and organic revenue, we’d love to hear from you. You will drive on-page and technical SEO, local SEO, and data-driven optimization to boost ecommerce performance.

Qualifications

Minimum 2 years of hands-on SEO experience.
Proven experience improving organic rankings and traffic.
Strong understanding of On-page, Technical and Off-page SEO.
Hands-on experience with Google Search Console & GA4.
Experience with Semrush / Ahrefs / Screaming Frog or similar SEO tools.
Good understanding of keyword research and search intent.
Strong knowledge of technical SEO fundamentals.
Experience with Google Business Profile / Local SEO.
Understanding of Shopify or another e-commerce CMS is a strong advantage.
Good understanding of SEO reporting and data analysis.
Strong communication and problem-solving skills.

Responsibilities

Develop and execute the overall SEO strategy for Pearls by Mangatrai.
Conduct keyword research based on search intent and demand.
Optimize product, collection, landing pages and blog content.
Improve title tags, meta descriptions, headers, URLs and internal linking.
Build SEO-focused content strategies around pearls and jewellery.
Identify opportunities to improve organic traffic, rankings and conversions.
Conduct regular technical SEO audits and resolve issues.
Monitor Search Console and resolve indexing/performance issues.
Work on sitemaps, robots.txt, canonicalization and redirects.
Improve Core Web Vitals and page speed; coordinate Shopify fixes.
Implement and optimize structured data / Schema Markup.
Manage local SEO and Google Business Profile, optimize for near me searches.
Develop ethical link-building strategies and digital PR.

Skills

SEO strategy

Keyword research

On-page optimization

Technical SEO

Off-page SEO

Data analysis

Communication

Problem solving

Local SEO

Shopify knowledge

Tools

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

JSON-LD / Schema

Shopify

Job description

Pearls by Mangatrai is looking for an experienced SEO Specialist / SEO Growth Specialist to take ownership of our organic growth and help us build a stronger presence across Google Search, Google Business Profile and emerging AI-powered search experiences.

If you’re someone who doesn’t just "do SEO" but can actually identify opportunities, execute strategies and improve rankings, traffic and organic revenue, we’d love to hear from you.

What You’ll Be Responsible For

Website & E-commerce SEO

Develop and execute the overall SEO strategy for Pearls by Mangatrai
Conduct keyword research based on search intent, product demand and commercial opportunities
Optimize product pages, collection/category pages, landing pages and blog content
Improve title tags, meta descriptions, H1/H2s, URLs, image SEO, internal linking and content structure
Build SEO-focused content strategies around pearls, pearl jewellery, gifting, occasions and customer search queries
Identify opportunities to improve organic traffic, rankings and conversions
Conduct regular technical SEO audits and identify crawl, indexation and website structure issues
Monitor Google Search Console and resolve indexing, coverage and performance issues
Work on XML sitemaps, robots.txt, canonicalization, redirects and duplicate content
Improve Core Web Vitals, page speed and mobile SEO
Identify technical issues on Shopify and coordinate with the development/e-commerce team for implementation
Implement and optimize structured data / Schema Markup where relevant

Local SEO & Google Business Profile

Manage and optimize Google Business Profile(s)
Improve visibility for local and "near me" searches
Optimize business information, categories, services/products, photos and local content
Develop strategies to improve local rankings and Google Maps visibility
Monitor and improve reviews, citations and local authority
Maintain consistency of NAP and local business information across relevant platforms
Develop ethical, high-quality link-building strategies
Build relevant backlinks through digital PR, outreach, partnerships, guest content and relevant industry platforms
Conduct competitor backlink analysis and identify link opportunities
Monitor backlink quality and overall domain authority
Track organic traffic, rankings, clicks, impressions, CTR and conversions
Use Google Search Console, GA4 and SEO tools such as Semrush/Ahrefs to identify opportunities
Create monthly SEO performance reports with clear insights and action plans
Track keyword growth and performance of priority product/category pages
Connect SEO activity with actual e-commerce performance and revenue wherever possible
Stay updated with Google algorithm changes and evolving search behaviour
Understand how AI Overviews, AI search and other generative search experiences are changing discovery
Explore AEO/GEO and AI-search visibility opportunities while keeping the strategy grounded in strong SEO fundamentals
Develop content that demonstrates real expertise, useful information and strong topical relevance