Seo Expert

Zodiac HR Consultants; Mumbai; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Zodiac HR Consultants in Mumbai seeks a highly experienced Senior SEO professional to lead the brand's organic growth. You will conduct technical audits, fix crawlability/indexing issues, and optimize Core Web Vitals to boost rankings and revenue.

You will also craft content and internal-linking strategies to enhance semantic search visibility. The role requires coordinating with marketing, content, creative, and development teams to align SEO with business goals and track performance metrics

Qualifications

• 47 years of hands-on SEO experience across brands, with emphasis on D2C/eCommerce
• Proven ability to drive organic growth via technical SEO audits and site-structure improvements
• Expertise in crawlability, indexing, Core Web Vitals, and site performance optimization
• Strong skills in keyword research, on-page optimization, content strategy, and internal linking
• Experience optimizing product pages, category pages, landing pages, and blogs

Responsibilities

• Develop and execute the brand's complete SEO and organic growth strategy
• Conduct technical SEO audits and resolve crawlability/indexing issues
• Improve Core Web Vitals and page speed across the site
• Build SEO-driven content and internal-linking strategies
• Optimize website for semantic search and AI-driven search platforms
• Track organic traffic, rankings, CTR, conversions and revenue contribution
• Coordinate with marketing, content, creative, technology and external agencies

Skills

SEO expert

D2C/eCommerce SEO

Technical SEO

Keyword research

On-page SEO

Content strategy

Internal linking

Structured data

Schema markup

HTML basics

Web performance

Analytics tracking

Cross-functional coordination

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Job description

Key Requirements:

• 47 years of hands-on experience in SEO
• Strong experience in D2C or eCommerce SEO
• Hands-on expertise in Technical SEO, including crawlability, indexing, site structure, page speed, and Core Web Vitals
• Experience in keyword research, on-page SEO, content strategy, and internal linking
• Experience in optimising product pages, category pages, landing pages, and blogs
• Hands-on knowledge of Google Search Console and GA4
• Experience with Ahrefs or SEMrush and Screaming Frog
• Knowledge of structured data, schema markup, and semantic search
• Basic understanding of HTML, JavaScript, and website architecture
• Ability to track organic traffic, keyword rankings, CTR, conversions, and revenue contribution
• Strong coordination skills to work with marketing, content, creative, and development teams
• Experience in jewellery, fashion, lifestyle, luxury, beauty, cosmetics, retail, or consumer brands will be an added advantage

Role:

The candidate will be responsible for developing and executing the brand’s complete SEO and organic growth strategy. The role involves conducting technical SEO audits, resolving crawlability and indexing issues, improving Core Web Vitals, performing keyword research, and optimising product, category, landing, and content pages.

The candidate will also build SEO-driven content and internal-linking strategies, improve structured-data visibility, and optimise the website for Google, semantic search, AI-driven search, and generative search platforms.

The role requires tracking organic traffic, rankings, CTR, conversions, and revenue contribution while coordinating closely with the marketing, content, creative, technology, development, and external agency teams.