Search Engine Optimization Analyst

Unified Infotech; Kolkata District; Hybrid; INR 400,000 - 700,000; Full time

Benefits offered by this job

Hybrid work opportunities

Competitive compensation

Global exposure to markets

Job summary

Unified Infotech seeks a Digital Marketing Analyst (L1/L2) to support, optimize, and learn across digital campaigns. You will work with experienced marketers, aiding SEO, SEM, social media, and email initiatives, while generating measurable business outcomes.

The role offers collaboration with cross-functional teams, exposure to diverse channels, and growth in a dynamic IT services environment.

Qualifications

• 1–3 years of experience in digital marketing, preferably within IT services or a B2B environment.
• Basic understanding of SEO, SEM, social media marketing, and email marketing.
• Familiarity with tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, MailChimp, or similar platforms.
• Strong analytical mindset with the ability to interpret data and derive insights.
• Good written and verbal communication skills.
• A proactive attitude with a willingness to learn and grow in a fast-paced environment.
• Basic knowledge of website structure, CMS (like WordPress), or HTML is a plus.

Responsibilities

• Assist in executing digital marketing campaigns across SEO, SEM, social media, and email marketing channels.
• Conduct keyword research, competitor analysis, and support on-page and off-page SEO activities.
• Monitor and analyze campaign performance using tools like Google Analytics and generate actionable insights.
• Support content creation initiatives including blogs, social media posts, and email campaigns.
• Manage and update social media platforms while ensuring consistent brand messaging.
• Collaborate with internal teams (design, content, and development) to execute marketing initiatives.
• Track and report on key metrics (traffic, engagement, leads, conversions) to measure campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Skills

Analytical mindset

Communication skills

Willingness to learn

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

HubSpot

MailChimp

WordPress

Job description

Embark on a transformative journey with Unified Infotech, a beacon of innovation and excellence in the tech consulting and software development landscape for over 13 years. We design forward-thinking web, mobile, and software solutions for a diverse clientele—from emerging MSMEs to global enterprises.

At Unified, a job is not simply a job—it’s a pursuit of excellence. It’s about building, creating, collaborating, and redefining digital experiences while pushing the boundaries of innovation.

The Opportunity

Are you passionate about digital marketing and eager to build a strong foundation in the IT services industry? We’re looking for a Digital Marketing Analyst (L1/L2) who is enthusiastic about learning, executing, and optimizing digital campaigns.

This role offers an exciting opportunity to work closely with experienced marketers, contribute to impactful campaigns, and grow your expertise across multiple digital channels. You will support initiatives that enhance Unified Infotech’s online presence, drive engagement, and generate measurable business outcomes.

Your Mission, Your Impact

• Assist in executing digital marketing campaigns across SEO, SEM, social media, and email marketing channels.
• Conduct keyword research, competitor analysis, and support on-page and off-page SEO activities.
• Monitor and analyze campaign performance using tools like Google Analytics and generate actionable insights.
• Support content creation initiatives including blogs, social media posts, and email campaigns.
• Manage and update social media platforms while ensuring consistent brand messaging.
• Collaborate with internal teams (design, content, and development) to execute marketing initiatives.
• Track and report on key metrics (traffic, engagement, leads, conversions) to measure campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and best practices.

We’re Searching for Someone With

• 1–3 years of experience in digital marketing, preferably within IT services or a B2B environment.
• Basic understanding of SEO, SEM, social media marketing, and email marketing.
• Familiarity with tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, MailChimp, or similar platforms.
• Strong analytical mindset with the ability to interpret data and derive insights.
• Good written and verbal communication skills.
• A proactive attitude with a willingness to learn and grow in a fast-paced environment.
• Basic knowledge of website structure, CMS (like WordPress), or HTML is a plus.

Why Unified Infotech?

• A flexible work environment with hybrid opportunities.
• Competitive compensation aligned with industry standards.
• A culture that encourages innovation, learning, and growth.
• Exposure to global markets including the USA, India, APAC, LATAM, Europe, and the Middle East.
• Opportunity to work with and learn from experienced professionals in the digital marketing domain.
• Access to modern tools and technologies to enhance your skills.