Search Engine Marketing Specialist

YaaraDigi Media; Dadri; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

YaaraDigi Media is seeking a results-driven SEM Performance Strategist to plan, execute, and optimize paid media campaigns across Google Ads and Bing Ads, with exposure to Spotify, Apple, LinkedIn, and programmatic channels.

You will drive traffic, conversions, and ROI through data-driven optimization, collaborate with marketing, design, and analytics teams, and stay ahead of industry trends while managing budgets and reporting outcomes.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Google Ads certification is a must.
• 5-7 years of proven SEM campaign management experience.
• Strong analytical skills and data-driven decision making.
• Experience with A/B testing and CRO methodologies.
• Proficiency in SEM tools and platforms like Google Ads and Analytics.
• Excellent written and verbal communication; able to present insights.
• Ability to manage multiple projects in a fast-paced environment.
• Knowledge of SEO principles is a plus.

Responsibilities

• Develop and execute SEM strategies to drive traffic and conversions.
• Conduct keyword research to identify high-performing terms.
• Continuously optimize campaigns to improve CTR, CPA, and ROI.
• Plan and implement campaigns across Search, Display, Video, and Shopping.
• Write compelling ad copy and optimize landing pages.
• Analyze performance, report insights, and inform stakeholders.

Skills

Data-driven decisions

Analytical skills

A/B testing

Campaign optimization

Communication skills

Independent work

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Google Analytics

Bid management software

Programmatic Ads platforms

LinkedIn Ads

Job description

We are seeking a results-driven SEM Performance Strategist to plan, execute, and optimize high-impact paid media campaigns.

The role requires hands-on expertise in Google Ads and Bing Ads, with exposure to Spotify, Apple, LinkedIn, and Programmatic Ads as a plus.

You will drive traffic, conversions, and ROI through data-driven strategies and continuous optimization.

This position works closely with cross-functional teams to support broader marketing and business goals.

Key Responsibilities:

• Develop and execute SEM strategies: Plan, create, and implement effective SEM strategies to drive traffic, increase conversions, and achieve business goals.
• Keyword research and analysis: Conduct comprehensive keyword research and analysis to identify relevant and high-performing keywords for campaigns.
• Campaign optimization: Continuously monitor and optimize SEM campaigns to improve performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
• Plan, create and Implement different types of campaigns (Search, display, Video, shopping, smart & Pmax, App etc)
• Knowledge of running Google ADs, Bing ADs, is a must. Good to have Spotify ADs, Apple ADs, LinkedIn ADs and Programmatic ADs experience.
• Ad copy creation: Write compelling ad copy that aligns with campaign objectives, adheres to best practices, and maximizes click-through rates.
• Landing page optimization: Collaborate with the marketing and web development teams to optimize landing pages for better user experience and conversion rates.
• A/B testing: Design and execute A/B tests to evaluate different ad variations, landing page layouts, and campaign strategies, and implement data-driven optimizations.
• Performance analysis and reporting: Track and analyze campaign performance metrics, generate regular reports, and provide insights and recommendations to stakeholders.
• Stay up to date with industry trends: Keep abreast of the latest SEM trends, algorithm updates, and industry best practices to ensure the use of cutting-edge strategies and techniques.
• Budget management: Monitor and manage SEM budgets effectively, ensuring optimal allocation of resources to achieve desired results.
• AI integration & automation: Leverage generative AI tools (e.g., Claude, Gemini, ChatGPT) and platform-native AI to streamline ad copy creation, accelerate keyword research, and enhance predictive bidding strategies.
• Collaboration and communication: Work closely with cross-functional teams, including marketing, design, development, and data analytics, to align SEM strategies with broader marketing initiatives.

Qualifications and Skills:

• Bachelor's degree in marketing, business, or a related field.
• Google Ads certification is a must.
• 5-7 years of proven experience in managing and optimizing SEM campaigns across various search engines (e.g., Google Ads, Bing Ads).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using SEM tools and platforms, such as Google Ads, Google Analytics, and bid management software.
• Excellent understanding of search engine algorithms, keyword research techniques, and bid management strategies.
• Experience with A/B testing and conversion rate optimization (CRO) methodologies.
• Strong written and verbal communication skills, with the ability to present complex data and insights to non-technical stakeholders.
• Ability to work independently and manage multiple projects simultaneously in a fast- paced environment.
• Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines.
• Knowledge of SEO (Search Engine Optimization) principles and how they align with SEM strategies is a plus.