Content Writer Specialist

Wellbeing Nutrition; Maharashtra; On-site; INR 420,000 - 750,000; Full time

Job summary

Wellbeing Nutrition, a science-led nutrition company in India, seeks a Copywriter who can turn complex science into consumer-friendly narratives. You will craft website, PDPs, social content, packaging copy and long-form brand stories, translating ingredients and studies into compelling messaging for wellness-conscious consumers.

You will also focus on SEO-led blogs and PR content, ensuring a consistent brand voice across channels and delivering content that informs, engages, and persuades

Qualifications

• Proven copywriting experience, preferably in wellness, D2C or FMCG.
• Strong command over written English and brand voice.
• Comfortable across formats social, PDP, packaging, SEO, long-form
• Portfolio showcasing range and versatility

Responsibilities

• Write consumer-first copy for website, PDPs, Amazon A+ content and marketplace creatives
• Create hooks, captions and scripts for social media and performance ads
• Translate science and formulations into clear, accurate consumer communication
• Draft PR content, founder narratives and long-form brand stories
• Develop packaging copy and SEO-led blogs
• Support new launches, campaigns and brand initiatives with fresh content

Skills

Copywriting

Wellness copywriting

English proficiency

Brand voice

Social media copy

Job description

Wellbeing Nutrition is a science-led nutrition company reimagining everyday health and wellness combining science, nature and innovation to create clean, clinically-backed formulations that raise the standard of everyday nutrition.

About the Role

We're looking for a Copywriter who can make science sound simple, sharp and impossible to scroll past someone who turns ingredients, clinical studies and complex wellness concepts into consumer-first narratives people understand, remember and act on.

Key Responsibilities

• Write consumer-first copy for website, PDPs, Amazon A+ content and marketplace creatives
• Create hooks, captions and scripts for social media and performance ads
• Translate science and formulations into clear, accurate consumer communication
• Draft PR content, founder narratives and long-form brand stories
• Develop packaging copy and SEO-led blogs
• Support new launches, campaigns and brand initiatives with fresh content

Requirements

• Proven copywriting experience, preferably in wellness, D2C or FMCG
• Strong command over written English and brand voice
• Comfortable across formats social, PDP, packaging, SEO, long-form
• Portfolio showcasing range and versatility