SAP Sales Director

Techsprout Ai Labs; Hyderabad; Hybrid; INR 3,500,000 - 7,500,000; Full time

Job summary

Techsprout Ai Labs is seeking a pure-play SAP Sales Leader to build and scale our SAP business across India, with additional exposure to the Middle East. The role is frontline sales leadership, focusing on end-to-end SAP cloud solutions including RISE with SAP and GROW with SAP, covering licenses, implementation services, and managed services.

The successful candidate will start as a hands-on sales leader, establish the SAP sales function, build a strong pipeline, close strategic accounts, and

Qualifications

• 12+ years of enterprise technology sales experience, with strong SAP sales background.
• Proven track record as a pure-play SAP Sales / Business Development professional.
• Experience selling end-to-end SAP engagements including licenses, implementation and managed services.
• Demonstrated annual SAP order-booking responsibility of 15 Cr+; exposure to large multi-year deals.

Responsibilities

• Own and drive the SAP sales strategy and revenue growth for India.
• Identify, develop, and close new enterprise opportunities for SAP Cloud solutions.
• Independently sell end-to-end SAP engagements covering licenses, RISE with SAP, GROW with SAP, implementation services and AMS.
• Build and maintain a strong enterprise pipeline and achieve annual targets.
• Lead the complete sales cycle from prospecting to closure and handover.
• Develop relationships with CXOs, CIOs and enterprise decision-makers.
• Collaborate with SAP Account Executives, Partner Managers and ecosystem for co-selling.
• Establish and scale the SAP sales function and team as the business grows.

Skills

Enterprise sales

SAP sales leadership

CXO engagement

New-logo acquisition

Tools

Salesforce

CRM tools

Job description

Location: India
Employment Type: Full-Time
Work Mode: Hybrid / Remote / Client-facing as required
Market: India, with exposure to Middle East preferred

About the Role :

We are looking for a pure-play SAP Sales Leader to build and scale our SAP business across the Indian market, with additional exposure to the Middle East.

This is a frontline sales leadership role, not a pre-sales, consulting, delivery, or practice-management position. The ideal candidate will have a strong track record of independently selling end-to-end SAP Cloud solutions, including RISE with SAP and GROW with SAP, covering SAP licenses, implementation services, and managed services.

The successful candidate will initially operate as a hands-on sales leader, establish the SAP sales function, build a strong pipeline, close strategic accounts, leverage relationships across the SAP ecosystem, and subsequently build and scale the sales organization.

Key Responsibilities :

• Own and drive the SAP sales strategy and revenue growth for India.
• Identify, develop, and close new enterprise opportunities for SAP Cloud solutions.
• Independently sell end-to-end SAP engagements covering:
• SAP licenses
• RISE with SAP
• GROW with SAP
• SAP implementation services
• SAP managed services / AMS
• Build and maintain a strong enterprise pipeline and consistently achieve annual sales/order-booking targets.
• Own the complete sales cycle from prospecting and account development through negotiation, closure, and handover.
• Develop strong relationships with CXOs, CIOs, business heads and other enterprise decision-makers.
• Leverage existing relationships with SAP Account Executives, Partner Managers and the wider SAP ecosystem to generate joint opportunities.
• Develop strategic relationships with SAP and ecosystem partners to drive co-selling and pipeline generation.
• Lead greenfield customer acquisition and establish the company's SAP presence in the market.
• Conduct or lead L1 SAP solution demonstrations independently when required.
• Work closely with solution consultants, delivery and implementation teams while maintaining primary ownership of the commercial sales process.
• Build account plans and GTM strategies for targeted industries.
• Develop and execute sales strategies across priority private-sector industries.
• Build and mentor a high-performing SAP sales team as the business scales.
• Establish sales processes, forecasting mechanisms, pipeline governance and performance metrics.
• Provide regular reporting on pipeline, revenue, target achievement, deal progression and market opportunities.

Mandatory Requirements :

• 12+ years of overall enterprise technology sales experience, with significant experience specifically in SAP sales.
• Strong background as a pure-play SAP Sales / Business Development professional.
• Demonstrated experience selling SAP Cloud solutions, particularly RISE with SAP and/or GROW with SAP.
• Proven experience selling end-to-end SAP engagements, including licenses, implementation and managed services.
• Demonstrated annual SAP order-booking responsibility of approximately 15 Cr+, preferably in the 2030 Cr+ range.
• Strong enterprise hunting and new-logo acquisition experience.
• Existing relationships with SAP AEs and SAP Partner Managers in India.
• Strong understanding of the SAP ecosystem and SAP commercial model.
• Ability to independently handle initial/L1 SAP solution demonstrations.
• Proven ability to build a business or sales function from the ground up.
• Strong CXO-level communication, negotiation and enterprise deal-closure skills.
• Experience in at least two of the following private-sector industries:
• Manufacturing
• Automotive
• Retail
• Consumer Products / FMCG
• Strong understanding of SAP solution positioning and enterprise transformation requirements.
• Willingness to operate as a hands-on individual contributor initially, before building a larger sales team.

Preferred Qualifications :

• SAP Certified Sales Professional (CSP) certification.
• Strong India SAP market network.
• Previous India + Middle East SAP sales exposure.
• Experience working with SAP ecosystem partners, SIs and implementation partners.
• Experience building a new SAP business unit or market from an early stage.
• Experience selling complex multi-year SAP transformation engagements.
• Experience managing large enterprise deal cycles and strategic accounts.