Salesforce Technical Lead- Marketing Cloud Personalisation

Dentsu; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Dentsu in Bengaluru is seeking a Technical Lead to architect and deliver Salesforce Data Cloud solutions. You will design scalable data architectures, manage ingestion and activation workflows, and integrate Data Cloud with MCP and other MarTech tools to enable unified customer profiles and personalized experiences.

Ideal candidates bring hands-on Data Cloud experience, strong SQL/Python/JavaScript skills, and a track record of leading cross-functional teams in data-driven marketing platforms.

Qualifications

• Hands-on experience with Salesforce Data Cloud including ingestion, unification & activation.
• Strong understanding of identity resolution, consent management, and customer profile stitching.
• Experience with Salesforce Marketing Cloud, MCP, Journey Builder and Interaction Studio.
• Proficiency in API integrations (REST, SOAP) and data connectors.
• SQL, Python, or JavaScript for data manipulation and automation.
• Experience integrating Data Cloud with MarTech platforms (ESPs, CRMs, analytics tools).
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization.

Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and other MarTech platforms for activation & personalization.
• Collaborate with business stakeholders to translate requirements into scalable solutions.
• Guide development teams in building reusable components and automation scripts.
• Ensure data quality, performance optimization, and privacy compliance.
• Troubleshoot complex data and integration issues across platforms.
• Mentor junior engineers and contribute to technical standards & best practices.
• Support audience creation, segmentation, and journey orchestration workflows.
• Evaluate emerging technologies and contribute to Data Cloud adoption roadmap.

Skills

Salesforce Data Cloud

Data ingestion & unification

Identity resolution & profile Stitch

Salesforce Marketing Cloud (MCP)

APIs & data connectors

SQL / Python / JavaScript

MarTech integration

Data governance & privacy (GDPR/CCPA)

CI/CD / DevOps basics

Stakeholder communication

Education

Bachelor's in Engineering (CS/Data/IT)

Other fields with strong communication & analytical skills

Tools

Salesforce CRM

AWS / GCP / Azure

Big data technologies

CI/CD pipelines

Containerization

Job description

Business Title: Technical Lead – CDP Platforms

Years of Experience: 5 to 9

Job Description

We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP). You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.

Must-Have Skills:

• Hands‑on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of identity resolution, consent management, and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations (REST, SOAP) and data connectors
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation
• Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good-to-Have Skills:

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client‑facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key Responsibilities:

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows
• Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qualification:

Bachelors in Engineering with a specialization in Computer Science, Data, IT

Graduates from other fields with good communication and analytical skills

Certification (If Any):

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent Force Specialist

Shift Timing:

12 PM – 10 PM

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work