Salesforce Marketing Cloud Specialist

Tata Consultancy Services; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Tata Consultancy Services in Pune seeks a Salesforce CRM developer to design and implement email campaigns using Marketing Cloud. You will build responsive emails with HTML/CSS/AMPscript, ensure cross‑client compatibility, and collaborate with marketing, CRM, and data teams to deliver personalized content.

This role involves QA, deployment within Journey Builder, and maintaining reusable templates. The position offers opportunities to work across enterprise campaigns in a dynamic team.

Qualifications

• Develop emails using HTML, CSS, and AMPscript following best practices.
• Ensure cross-client and cross-device compatibility (Outlook, Gmail, mobile, etc.).
• Collaborate with marketing, CRM, and data teams to support campaign requirements.
• Personalize and dynamically render content using subscriber attributes and data extensions.
• Support email deployment within Journey Builder and automation workflows.
• Troubleshoot rendering, tracking, and delivery issues.
• Maintain and update reusable email templates and components.
• Ensure compliance with branding, accessibility, and email deliverability standards.

Responsibilities

• Develop emails using HTML, CSS, and AMPscript following best practices.
• Ensure cross-client and cross-device compatibility (Outlook, Gmail, mobile, etc.).
• Collaborate with marketing, CRM, and data teams to support campaign requirements.
• Personalize and dynamically render content using subscriber attributes and data extensions.
• Support email deployment within Journey Builder and automation workflows.
• Troubleshoot rendering, tracking, and delivery issues.
• Maintain and update reusable email templates and components.
• Ensure compliance with branding, accessibility, and email deliverability standards.
• Participate in QA testing and pre-send validation

Skills

AMPscript

HTML

CSS

Tools

Salesforce Marketing Cloud

Job description

Role & responsibilities

Salesforce CRM developer

Preferred candidate profile

sign and build responsive email templates using Salesforce Marketing Cloud Email Studio and Content Builder

• Develop emails using HTML, CSS, and AMPscript following best practices
• Ensure cross-client and cross-device compatibility (Outlook, Gmail, mobile, etc.)
• Collaborate with marketing, CRM, and data teams to support campaign requirements
• Personalize and dynamically render content using subscriber attributes and da ta extensions
• Support email deployment within Journey Builder and automation workflows
• Troubleshoot rendering, tracking, and delivery issues
• Maintain and update reusable email templates and components
• Ensure compliance with branding, accessibility, and email deliverability standards

Participate in QA testing and pre-send validation