Salesforce Marketing Cloud Developer

Birlasoft; Dadri; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Birlasoft, a leader in digital transformation, seeks a senior Salesforce expert to drive Data Cloud, Marketing Cloud, and integration initiatives. You will design data models, build pipelines, and customize Marketing Cloud components to meet business needs.

The role requires 7+ years hands-on experience, Salesforce certifications, and strong collaboration with Sales and Service Cloud teams to deliver scalable solutions.

Qualifications

• Bachelor's degree in CS/IT/Marketing or related field.
• 7+ years of hands-on technical/development experience.
• Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling and data management.
• Deep knowledge of Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio.
• Proficiency in Salesforce development tools: Apex, Visualforce, Lightning components, SQL and AMPscript.
• Experience with Sales and Service Clouds.

Responsibilities

• Develop and manage data integration, data modeling, and data pipelines using Salesforce Data Cloud.
• Customize Salesforce Marketing Cloud and Data Cloud components (AMPscript, SQL, API integrations).
• Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems.
• Involve in developing business requirements, specifications, process flows, design, configuration and testing.

Skills

Salesforce Data Cloud

Sales Cloud / Service Cloud

Salesforce Marketing Cloud

AMPscript

Apex / Visualforce / Lightning

SQL

Data modeling & integration

DLO / DMO / Calculated Insights

Education

Bachelor's degree in Computer Science / IT / Marketing or related field

Salesforce Marketing Cloud Developer Certification

Salesforce Data Cloud Certification

Job description

Birlasoft, a powerhouse where domain expertise, enterprise solutions, and digital technologies converge to redefine business outcomes. We take pride in our consultative and design thinking approach, driving societal progress by enabling our customers to run businesses with unmatched efficiency and innovation.

As part of the multibillion-dollar CKA Birla Group, Birlasoft, boasting a team of 12,500+ professionals, is committed to carrying forward the Group's illustrious 162-year legacy. At our core, we prioritize Diversity, Equity, and Inclusion (DEI) initiatives, along with Corporate Sustainable Responsibility (CSR) activities, ensuring our commitment to building not just businesses but inclusive and sustainable communities.

Join us in shaping a future where technology aligns seamlessly with purpose.

Job Description

• Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
• 7+ years of experience in a hands-on technical/development role.
• Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices, DLO, DMO, Calculated Insights, Activations
• Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
• Good experience in Sales and Service Clouds

Preferred Qualifications

• Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications.

Job Responsibilities

• Data Cloud Solutions: Develop and manage data integration, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP).
• Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs.
• Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality.
• Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing.