Salesforce Marketing Cloud Analyst

HID; Chennai; Presencial; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

HID is seeking a Salesforce Marketing Cloud Systems Analyst to bridge business and technical teams, translating requirements into scalable marketing solutions. You will enable personalized journeys, lead management, and data-driven campaigns by working with Marketing Operations, CRM, Analytics, IT, and Web Development teams.

The role focuses on configuring Journey Builder, Automation Studio, and Data Extensions, while coordinating UAT, training, and platform improvements.

Formación

• Experience in Salesforce Marketing Cloud and related platforms.
• Ability to translate business requirements into scalable marketing solutions.
• Strong analytical and stakeholder-management skills.

Responsabilidades

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud solutions.
• Support campaign workflows, customer journeys, audience segmentation, and marketing automation.
• Configure, test, deploy, and optimize Marketing Cloud capabilities including Journey Builder and Automation Studio.
• Partner with CRM teams on lead capture, routing, lifecycle management, and attribution.
• Coordinate UAT, release readiness, and end-user training.
• Collaborate with Web Development and Analytics on dashboards and tracking.
• Monitor data quality, integrations, and platform performance.

Conocimientos

Salesforce Marketing Cloud

CRM systems

Marketing automation

Data analysis

Stakeholder management

Educación

Bachelor's degree in Business, Marketing, Information Systems or related

Herramientas

Journey Builder

Automation Studio

Data Extensions

Emails & Landing Pages

SQL

AMPscript

Descripción del empleo

HID is looking for a skilled Salesforce Marketing Cloud Systems Analyst to join our team and help drive the evolution of our marketing technology ecosystem.

In this role, you will bridge the gap between business stakeholders and technical teams, translating business requirements into scalable marketing technology solutions. You will work closely with Marketing Operations, CRM, Demand Generation, Analytics, IT, and Web Development teams to enable data-driven campaigns, personalized customer journeys, effective lead management, and continuous platform improvement.

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud solutions.
• Support campaign workflows, customer journeys, audience segmentation, and marketing automation.
• Configure, test, deploy, and optimize Marketing Cloud capabilities, including Journey Builder, Automation Studio, Data Extensions, Emails, Forms, and Landing Pages.
• Partner with Salesforce CRM teams on lead capture, scoring, routing, lifecycle management, and campaign attribution.
• Support marketing automation migration and platform modernization initiatives.
• Develop user stories, functional specifications, process maps, acceptance criteria, and test cases.
• Coordinate UAT, defect tracking, release readiness, and end-user training.
• Collaborate with Web Development and Analytics teams on forms, consent management, UTM tracking, dashboards, and campaign reporting.
• Monitor data quality, integrations, and platform performance.
• 3+ years of experience as a Business Analyst, Systems Analyst, CRM Analyst, or Marketing Operations Analyst.
• Hands-on experience with Salesforce Marketing Cloud / Marketing Cloud Engagement, Salesforce CRM, or platforms such as Marketo, HubSpot, or Eloqua.
• Strong understanding of B2B marketing automation, segmentation, lead management, nurture campaigns, and attribution.
• Experience in requirements gathering, process mapping, user stories, functional documentation, and UAT.
• Knowledge of CRM data structures, APIs, integrations, consent management, and data governance.
• Strong analytical, communication, problem-solving, and stakeholder-management skills.
• Bachelor's degree in Business, Marketing, Information Systems, Technology, or a related discipline.

Good to Have

• Salesforce Marketing Cloud or Salesforce Administrator Certification.
• Knowledge of SQL, AMPscript, Journey Builder, Automation Studio, Salesforce Flow, or Data Cloud.
• Experience with marketing automation migration or digital transformation projects.
• Exposure to Tableau, web analytics, UTM governance, Jira, or Wrike.
• Experience working in a global, cross-functional environment.

Be part of an exciting marketing technology transformation, collaborate with global teams, and help build scalable, data-driven marketing solutions.