Salesforce Data Cloud

Artech L.L.C.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Marketing Cloud Developer Certificate

Job summary

Artech L.L.C. in Bengaluru, India, seeks an experienced Salesforce Marketing Cloud/Data Cloud specialist to architect and implement data-driven customer journeys.

You will handle identity resolution, unified profiles, audience activation, and real-time personalization, collaborating with cross-functional teams to deliver targeted campaigns. The role requires hands-on expertise with Email Studio, Journey Builder, Automation Studio, and SQL/AMPscript, driving engagement across email, mobile, and

Qualifications

• Strong hands-on experience with Salesforce Data Cloud (Data 360).
• Experience with Data Streams, DLO/DMO, and Data Mapping.
• Expertise in Identity Resolution and Unified Customer Profiles.
• Experience creating Segments and Audience Activation.
• Hands-on experience with Calculated Insights and Data Transformations.
• Understanding of Data Governance, Consent Management, Data Spaces, and Security.
• Experience with real-time and batch data ingestion.
• Strong knowledge of customer data models and customer 360 architecture.
• Experience integrating Data Cloud with Salesforce Clouds and external systems.
• Hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
• Expertise in customer journey orchestration and campaign management.
• Experience implementing personalized and targeted marketing campaigns.
• Strong understanding of subscriber management, data extensions, and audience segmentation.
• Knowledge of AMPscript, SQL, and Marketing Cloud best practices.
• Ability to use Data Cloud audiences and unified profiles to drive Marketing Cloud campaigns.
• Experience activating Data Cloud segments into Marketing Cloud Journeys.
• Design and implementation of real-time personalization and next-best-action use cases.
• Experience creating data-driven engagement strategies across email, mobile, and digital channels.
• Knowledge of CDP-led personalization and customer engagement frameworks.
• Experience measuring campaign effectiveness using customer insights and engagement analytics.

Responsibilities

• Design and implement data-driven engagement strategies across channels.
• Activate Data Cloud segments into Marketing Cloud Journeys.
• Optimize journeys with real-time personalization and next-best-action use cases.
• Leverage unified profiles to drive targeted marketing campaigns.
• Monitor campaign performance with engagement analytics.

Skills

Salesforce Data Cloud (Data 360)

Data Streams

DLO & DMO

Data Mapping

Identity Resolution

Unified Customer Profiles

Segments & Audience Activation

Calculated Insights

Data Transformations

Data Governance

Consent Management

Real-time & Batch Ingestion

Customer 360 Architecture

Data Cloud Integration

Email Studio

Journey Builder

Automation Studio

Contact Builder

Mobile Studio

Campaign Orchestration

Personalized Campaigns

Subscriber Management

Data Extensions & Segmentation

AMPscript & SQL

Marketing Cloud Best Practices

Data Cloud Audiences

CDP-led Personalization

Engagement Analytics

Tools

Marketing Cloud Developer Certification

Job description

• Strong hands-on experience with Salesforce Data Cloud (Data 360).
• Experience with Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), and Data Mapping.
• Expertise in Identity Resolution and Unified Customer Profiles.
• Experience creating Segments and Audience Activation.
• Hands-on experience with Calculated Insights and Data Transformations.
• Understanding of Data Governance, Consent Management, Data Spaces, and Security.
• Experience with real-time and batch data ingestion.
• Strong knowledge of customer data models and customer 360 architecture.
• Experience integrating Data Cloud with Salesforce Clouds and external systems.
• Hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
• Expertise in customer journey orchestration and campaign management.
• Experience implementing personalized and targeted marketing campaigns.
• Strong understanding of subscriber management, data extensions, and audience segmentation.
• Knowledge of AMPscript, SQL, and Marketing Cloud best practices.
• Ability to use Data Cloud audiences and unified profiles to drive Marketing Cloud campaigns.
• Experience activating Data Cloud segments into Marketing Cloud Journeys.
• Design and implementation of real-time personalization and next-best-action use cases.
• Experience creating data-driven engagement strategies across email, mobile, and digital channels.
• Knowledge of CDP-led personalization and customer engagement frameworks.
• Experience measuring campaign effectiveness using customer insights and engagement analytics.

Preferred Certifications

• Marketing Cloud Developer Certification (preferred).