Salesforce Alliances Lead

3M HEALTHCARE; Pune District; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Jade seeks a Salesforce Alliances Lead to drive partner-driven demand generation with Salesforce and ISV partners, aligning pipeline with business targets.

You will collaborate with Salesforce AEs, Partner Managers, and global teams to run ABM programs, co-branded content, events, and joint GTM campaigns.

Qualifications

• 10-15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization
• 5+ years managing Salesforce alliances for North America
• Proven track record of driving partner-influenced pipeline and co-sell success
• Experience with Salesforce field engagement, ISV partnerships, and joint GTM campaigns
• Exposure to Salesforce ecosystem programs and events (e.g., Dreamforce)
• Experience working in offshore/onshore models supporting US stakeholders
• Bachelor’s degree; MBA preferred

Responsibilities

• Design and execute joint demand generation programs with Salesforce and ISV partners.
• Collaborate with Salesforce AEs, Partner Managers for ABM campaigns.
• Drive new logo acquisition and growth within accounts via alliances.
• Build Jade’s brand within the Salesforce ecosystem through AppExchange presence.
• Lead Salesforce-aligned events with pipeline ownership.
• Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.
• Align channel with campaign ownership and attribution.
• Identify opportunities across geographies to run priority campaigns.
• Codify scalable partner playbooks.
• Own partner-influenced pipeline and marketing contribution to revenue.
• Execute aligned marketing plans with Salesforce stakeholders.

Skills

Alliances management

Partner marketing

Salesforce ecosystem

ABM programs

Pipeline management

Cross-geo communication

Data-driven mindset

Education

Bachelor's degree

MBA preferred

Tools

CRM systems

Marketing automation tools

Job description

Salesforce Alliances Lead

Salesforce Alliances Lead1Pipeline & Demand GenerationPartner-Driven Pipeline

Design and execute joint demand generation programs with Salesforce and ISV partners, driving inbound and outbound pipeline aligned to business targets.

Field & ABM Alignment

Collaborate with Salesforce AEs, Partner Managers, and US regional teams to co-create ABM campaigns, events, and account-focused programs.

Net New & Expansion Support

Partner with Sales and Delivery to drive new logo acquisition and growth within existing accounts.

Alliance & Ecosystem Marketing

Ecosystem Positioning: Build Jade’s brand within the Salesforce ecosystem through AppExchange presence, co-branded content, and thought leadership.

Events & Programs: Lead Salesforce-aligned events (e.g., Dreamforce, webinars, roundtables) with clear pipeline and ROI ownership.

ISV GTM Programs: Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.

Strategic Execution

Channel Orchestration: Align Salesforce field teams, ISVs, and internal stakeholders with clear campaign ownership, lead flow, and attribution.

Whitespace & Regional Focus

Identify opportunities across industries, geographies, and Salesforce clouds; execute targeted campaigns in priority US regions.

Scalable Playbooks

Codify and replicate successful partner campaigns and co-sell motions.

Revenue Influence

Pipeline Accountability: Own partner-influenced pipeline and marketing contribution to revenue, maintaining strong coverage through continuous campaigns.

Joint Planning: Execute aligned marketing plans with Salesforce stakeholders, including target accounts and pipeline goals.

Pipeline Acceleration

Leverage partners, events, and campaigns to address pipeline gaps and maintain momentum.

Key Performance Indicators

• Partner-influenced pipeline (Salesforce + ISV ecosystem)
• Marketing-sourced and influenced revenue
• Campaign conversion (MQL to SQL to Pipeline)
• Inbound and outbound partner-driven pipeline
• Event ROI (including Dreamforce and field programs)
• Ecosystem visibility (AppExchange, co-marketing)
• Whitespace pipeline growth

Experience & Qualifications

Experience: 10-15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization

5+ years managing Salesforce alliances for North America

Proven track record of driving partner-influenced pipeline and co-sell success

Experience with Salesforce field engagement, ISV partnerships, and joint GTM campaigns

Exposure to Salesforce ecosystem programs and events (e.g., Dreamforce)

Experience working in offshore/onshore models supporting US stakeholders

Qualifications

• Bachelor’s degree required; MBA preferred
• Strong understanding of the Salesforce ecosystem and partner programs
• Knowledge of marketing metrics and pipeline attribution
• Ability to operate at both strategic and execution levels
• Strong stakeholder management and cross-geo communication skills
• Data-driven mindset with experience in CRM and marketing tools