Sales Strategy Manager

Electronica Finance Limited; Pune District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Electronica Finance Limited is seeking a results-driven Sales & Analytics professional to drive regional and national sales strategies, expand dealer networks, and optimize channel partnerships. You will create MIS dashboards, monitor performance across branches and channels, and deliver data-driven insights for strategic growth.

The role requires MBA with 2–5 years in NBFCs or related lending spaces, strong analytical skills, and proficiency in Excel, Power BI/Tableau, and CRM analytics.

Qualifications

• MBA with 2–5 years in NBFCs, Banks, Equipment Finance, SME or Commercial lending.
• Proven expertise in sales strategy, business planning and performance management.
• Strong analytics skills with MS Excel, Power BI/Tableau, and CRM analytics.

Responsibilities

• Develop regional and national sales strategies to achieve disbursement targets.
• Analyze business performance trends and identify growth opportunities across products, geographies, and customer segments.
• Collaborate with sales leadership to define annual, quarterly, and monthly business plans.
• Support expansion into new markets, dealer networks, OEM relationships, and channel partnerships.
• Create MIS dashboards and productivity reports for sales teams.
• Monitor branch-, region-, and channel-wise performance and profitability.
• Develop strategies for OEM, dealer, and direct sourcing channels.
• Conduct market research on trends, competitors, pricing, and customer behavior.
• Provide actionable insights to management for strategic decision-making.
• Design incentive structures and contests to improve productivity.
• Deploy digital tools, CRM systems, lead management processes, and process improvements.

Skills

Sales strategy

Business planning

Performance management

Business analytics

Market growth

MIS

Excel

Power BI

Tableau

CRM analytics

Financial analysis

Sales forecasting

Education

MBA (Marketing/Finance/Strategy)

Tools

CRM systems

Job description

Role & responsibilities

Sales Planning & Business Growth

• Develop regional and national sales strategies to achieve machinery loan disbursement targets.
• Analyze business performance trends and identify growth opportunities across products, geographies, and customer segments.
• Collaborate with sales leadership to define annual, quarterly, and monthly business plans.
• Support expansion into new markets, dealer networks, OEM relationships, and channel partnerships.

Business Analytics & Performance Tracking

• Create MIS dashboards and productivity reports for sales teams.
• Monitor branch-wise, region-wise, and channel-wise performance.
• Analyze conversion ratios, sourcing quality, approval rates, portfolio yield, and profitability.
• Identify gaps in funnel performance and recommend corrective actions.

Channel & Partnership Strategy

• Develop strategies for OEM, dealer and direct sourcing channels.
• Evaluate channel productivity and optimize sourcing mix.
• Work closely with business teams to enhance partner engagement and acquisition.

Market Intelligence

• Conduct market research on industry trends, competitor offerings, pricing, and customer behavior.
• Track NBFC and banking competitors in equipment and machinery financing space.
• Provide actionable insights to management for strategic decision-making.

Sales Productivity Enhancement

• Design incentive structures and sales contests to improve productivity.
• Support deployment of digital tools, CRM systems, and lead management processes.
• Recommend process improvements to reduce turnaround time and improve customer experience.

Stakeholder Management

• Partner with Credit, Risk, Product, Operations, Collections, and Finance teams.
• Support management reviews with business performance analysis and strategic recommendations.
• Present business insights and growth initiatives to senior management.

Preferred candidate profile

• MBA in Marketing, Finance, or Strategy with 2-5 years of experience in NBFCs, Banks, Equipment Finance, SME Lending, or Commercial Lending businesses.
• Proven expertise in Sales Strategy, Business Planning, Performance Management, Business Analytics, and market-driven growth initiatives.
• Strong understanding of Machinery Finance, Dealer/OEM ecosystem, channel management, and portfolio growth.
• Advanced analytical skills with hands-on experience in MIS, Excel, Power BI/Tableau, CRM analytics, financial analysis, and sales forecasting.
• Demonstrated ability to drive disbursement growth, improve sales productivity, optimize channel profitability, and collaborate effectively with senior leadership and cross-functional teams.