Sales Representative General Trade / Distribution Sales
Position: Sales Representative
Department: Sales & Marketing
Employment Type: Full Time
Location: Madhya pradesh, Chattisgarh, Maharashtra, Gujarat, Bihar, Punjab, Uttar pradesh
Industry: FMCG / Consumer Products / AYURVEDIC AND HERBAL PRODUCTS
Job Description
We are looking for an energetic and result-oriented Sales Representative to develop sales and distribution in the assigned territory.
The candidate will be responsible for appointing and developing Stockists/Distributors, generating Primary & Secondary Sales, increasing retail coverage, opening new outlets, and achieving monthly sales targets.
Key Responsibilities
- Identify and develop potential Stockists / Distributors in the assigned territory.
- Assist in appointment and activation of new Stockists/Distributors.
- Generate Primary Sales from Stockists/Distributors as per assigned targets.
- Drive Secondary Sales through regular retailer and market visits.
- Visit retailers, wholesalers and dealers according to the assigned beat plan.
- Generate regular orders from existing and new retail outlets.
- Open new retail outlets and increase numerical distribution in the territory.
- Ensure availability and visibility of company products at retail outlets.
- Develop new markets, towns and sales opportunities within the assigned area.
- Build strong relationships with Stockists, Distributors, Wholesalers and Retailers.
- Ensure adequate stock availability with Stockists/Distributors.
- Implement company schemes, promotions and new product launches in the market.
- Monitor competitor products, pricing, schemes and market activities.
- Follow up with distributors for orders, supplies and payments where required.
- Maintain daily market visit, order booking and sales reports.
- Achieve monthly Primary Sales, Secondary Sales, Outlet Coverage and New Outlet Opening targets.
Candidate Profile
- Experience: fresh or 1-2 years in Field Sales / General Trade / Distribution Sales.
- Experience in FMCG / Food / Consumer Products / General Trade preferred.
- Good understanding of Primary and Secondary Sales.
- Experience in retailer/dealer development and stockist handling preferred.
- Good knowledge of the local market and surrounding areas.
- Strong communication, negotiation and relationship-building skills.
- Target-oriented and willing to travel extensively in the assigned territory.
- Candidate should be comfortable with daily field visits.
- Two-wheeler and valid driving licence preferred.
Key Performance Indicators (KPIs)
Performance will primarily be measured on:
- Primary Sales Achievement
- Secondary Sales Achievement
- New Stockist / Distributor Development
- New Outlet Opening
- Productive Calls / Daily Market Coverage
- Retailer Order Generation
- Product Availability & Visibility
- Achievement of Monthly Sales Targets
Key Skills
- Sales Representative
- Field Sales
- Secondary Sales
- Primary Sales
- General Trade
- Distributor Appointment
- Stockist Appointment
- Distributor Sales
- Retail Sales
- Channel Sales
- FMCG Sales
- Market Development
- Dealer Management
- Order Booking
- New Outlet Development
- Territory Sales
- Business Development