Sales Representative

Edusoft Healthcare Limited; New Delhi; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Edusoft Healthcare Limited is seeking a results-driven Radiology Sales professional to drive B2B sales of X-Ray and Radiology product portfolio across hospitals and diagnostic centres in the Delhi NCR region.

You will build and manage relationships with radiologists, doctors, biomedical teams, and hospital decision-makers, expand dealer networks, and own the complete sales cycle from lead to closure, while achieving monthly and quarterly targets.

Qualifications

• 2–5 years of proven B2B sales experience.
• Experience in Radiology, Medical Devices, or Diagnostic Imaging preferred.
• Strong knowledge of X-Ray systems and related radiology products.
• Proven institutional sales or dealer management experience.

Responsibilities

• Drive B2B sales of X-Ray and Radiology products.
• Generate new business across hospitals, diagnostic centres, imaging centres, and medical colleges.
• Build relationships with radiologists, doctors, biomedical engineers, and hospital buyers.
• Develop dealer, distributor, and channel partner networks.
• Conduct product presentations, demonstrations, and negotiations.
• Manage end-to-end sales cycle from lead generation to order closure.
• Achieve monthly, quarterly, and annual sales targets.
• Identify new markets and strengthen regional presence.
• Monitor competitor activities and market trends.
• Maintain CRM, pipelines, forecasts, and territory reports.
• Coordinate with service and operations for installation and support.

Job description

Department: Radiology Sales

Experience: 2–5 Years

Key Responsibilities

• Drive B2B sales of Edusoft Healthcare’s complete X-Ray and Radiology product portfolio
• Generate new business opportunities across hospitals, diagnostic centres, imaging centres, medical colleges, and healthcare institutions
• Build and manage relationships with radiologists, doctors, biomedical engineers, purchase teams, hospital management, and key decision-makers
• Develop and expand dealer, distributor, and channel partner networks within the assigned territory
• Conduct product presentations, demonstrations, customer meetings, and commercial negotiations
• Manage the complete sales cycle from lead generation and follow-up to negotiation, order closure, and payment coordination
• Achieve monthly, quarterly, and annual sales targets
• Identify new markets and business opportunities and strengthen the company’s regional presence
• Monitor competitor activities, pricing, market trends, and customer requirements
• Maintain CRM records, sales pipelines, forecasts, and territory performance reports
• Coordinate with Service, Applications, and Operations teams for smooth installation and customer support

Requirements

• 2–5 years of proven B2B sales experience is mandatory
• Experience in Radiology, Medical Devices, Diagnostic Imaging, X-Ray, Healthcare Equipment, or Capital Equipment will be highly preferred
• Strong understanding of X-Ray Systems, DR, Mobile X-Ray, Fixed X-Ray, Retrofit DR, C-Arms, or related radiology products
• Proven experience in institutional sales, dealer management, channel sales, or B2B business development
• Existing network with hospitals, diagnostic centres, radiologists, biomedical teams, dealers, or distributors will be an advantage
• Excellent communication, presentation, negotiation, and relationship management skills
• Strong target orientation and ownership mindset
• Willingness to travel extensively within the assigned territory

Preferred Profile

• Candidates currently working with Radiology, Medical Imaging, Medical Device, Diagnostic, or Healthcare Equipment companies
• Experience selling high-value medical equipment or capital products preferred
• Candidates with an established healthcare network in their respective location will be preferred
• Immediate joiners will be an added advantage