Sales Representative

Shree Jayshree Global Pharmaceuticals; Bhopal; On-site; INR 201,000 - 290,000; Full time

Job summary

Shree Jayshree Global Pharmaceuticals is seeking a dynamic Sales Representative to drive field sales and distribution across the assigned territory in India. The role emphasizes appointing stockists, generating primary and secondary sales, and expanding retail coverage.

The candidate should be ready for extensive travel, capable of building strong retailer relationships, and achieving monthly targets. Fresh or 1–2 years in FMCG/general trade sales are acceptable, with two-wheeler preferred.

Qualifications

• Experience fresh or 1–2 years in Field Sales / General Trade / Distribution Sales.

Responsibilities

• Identify and develop potential Stockists / Distributors in the assigned territory.
• Assist in appointment and activation of new Stockists/Distributors.
• Generate Primary Sales from Stockists/Distributors as per assigned targets.
• Drive Secondary Sales through regular retailer and market visits.
• Visit retailers, wholesalers and dealers according to beat plan.
• Generate regular orders from existing and new retail outlets.
• Open new retail outlets and increase distribution in the territory.
• Ensure availability and visibility of company products at retail outlets.
• Develop new markets, towns and sales opportunities within the assigned area.
• Build relationships with Stockists, Distributors, Wholesalers and Retailers.
• Ensure stock availability with Stockists/Distributors.
• Implement promotions and new product launches.
• Monitor competitor activities and market dynamics.
• Follow up with distributors for orders, supplies and payments.
• Maintain daily market visit, order booking and sales reports.
• Achieve monthly Primary and Secondary Sales targets, outlet coverage and new outlets.

Skills

Sales Representative

Field Sales

Secondary Sales

Primary Sales

General Trade

Distributor Appointment

Stockist Appointment

Distributor Sales

Retail Sales

Channel Sales

FMCG Sales

Market Development

Dealer Management

Order Booking

New Outlet Development

Territory Sales

Business Development

Job description

Sales Representative General Trade / Distribution Sales

Position: Sales Representative

Department: Sales & Marketing

Employment Type: Full Time

Location: Madhya pradesh, Chattisgarh, Maharashtra, Gujarat, Bihar, Punjab, Uttar pradesh

Industry: FMCG / Consumer Products / AYURVEDIC AND HERBAL PRODUCTS

Job Description

We are looking for an energetic and result-oriented Sales Representative to develop sales and distribution in the assigned territory.

The candidate will be responsible for appointing and developing Stockists/Distributors, generating Primary & Secondary Sales, increasing retail coverage, opening new outlets, and achieving monthly sales targets.

Key Responsibilities

• Identify and develop potential Stockists / Distributors in the assigned territory.
• Assist in appointment and activation of new Stockists/Distributors.
• Generate Primary Sales from Stockists/Distributors as per assigned targets.
• Drive Secondary Sales through regular retailer and market visits.
• Visit retailers, wholesalers and dealers according to the assigned beat plan.
• Generate regular orders from existing and new retail outlets.
• Open new retail outlets and increase numerical distribution in the territory.
• Ensure availability and visibility of company products at retail outlets.
• Develop new markets, towns and sales opportunities within the assigned area.
• Build strong relationships with Stockists, Distributors, Wholesalers and Retailers.
• Ensure adequate stock availability with Stockists/Distributors.
• Implement company schemes, promotions and new product launches in the market.
• Monitor competitor products, pricing, schemes and market activities.
• Follow up with distributors for orders, supplies and payments where required.
• Maintain daily market visit, order booking and sales reports.
• Achieve monthly Primary Sales, Secondary Sales, Outlet Coverage and New Outlet Opening targets.

Candidate Profile

• Experience: fresh or 1-2 years in Field Sales / General Trade / Distribution Sales.
• Experience in FMCG / Food / Consumer Products / General Trade preferred.
• Good understanding of Primary and Secondary Sales.
• Experience in retailer/dealer development and stockist handling preferred.
• Good knowledge of the local market and surrounding areas.
• Strong communication, negotiation and relationship-building skills.
• Target-oriented and willing to travel extensively in the assigned territory.
• Candidate should be comfortable with daily field visits.
• Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

• Primary Sales Achievement
• Secondary Sales Achievement
• New Stockist / Distributor Development
• New Outlet Opening
• Productive Calls / Daily Market Coverage
• Retailer Order Generation
• Product Availability & Visibility
• Achievement of Monthly Sales Targets

Key Skills

• Sales Representative
• Field Sales
• Secondary Sales
• Primary Sales
• General Trade
• Distributor Appointment
• Stockist Appointment
• Distributor Sales
• Retail Sales
• Channel Sales
• FMCG Sales
• Market Development
• Dealer Management
• Order Booking
• New Outlet Development
• Territory Sales
• Business Development