Sales Officer

Amrit Cement; Nalbari; On-site; INR 300,000 - 500,000; Full time

Job summary

Amrit Cement in Nalbari is recruiting a Sales Officer to drive growth in the local territory. You will manage dealer and sub-dealer networks, work to meet and beat sales targets, ensure product availability and pricing, and execute local brand-building activities.

The role focuses on strengthening market presence, coordinating with the sales & marketing department, and ensuring timely collections while optimizing fund flow from dealers. Experience in sales leadership is essential.

Qualifications

• 15 years in Sales/Channel Management required.
• MBA/Marketing preferred at graduation level.
• Experience in dealer networks and field sales.

Responsibilities

• Manage and expand channel distribution.
• Appoint, develop, and monitor dealers and sub-dealers.
• Achieve primary and secondary sales targets.
• Ensure product availability and correct pricing in market.
• Lead promotions and brand activities locally.
• Engage mason/contractor accounts and provide technical support.
• Oversee collections and maintain healthy cash flow from dealers.
• Monitor competitors and provide market intelligence.
• Maintain accurate sales reports and forecasts.

Skills

Channel management

Dealer management

Sales targets

Market intelligence

Education

Graduation (MBA/Marketing preferred)

Job description

1. Position Details

Designation: Sales Officer

Location: Nalbari

Department: Sales & Marketing

Reporting To: ASM/TSM

Salary Range: As per market standards

Experience: 15 years in Sales / Channel Management

Qualification: Graduation (MBA / Marketing preferred)

2. Role Purpose

The Executive Sales is responsible for driving business growth in the territory by managing dealer and sub-dealer networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution of company strategies.

3. Key Deliverables / Responsibilities

• Manage and expand channel distribution
• Appoint, develop, and monitor dealers and authorized sub-dealers
• Achieve assigned primary and secondary sales targets
• Ensure availability of products and correct market pricing
• Execute brand-building and promotional activities at local level
• Conduct mason/contractor meets and provide technical support
• Ensure timely collection and healthy fund flow from dealers
• Track competitor activity and provide market intelligence
• Maintain accurate sales reports, MIS, and forecasts

4. Key Result Areas (KRA) & Key Performance Indicators (KPI)

KRA 1: Sales Target Achievement

KRA 2: Channel Development

KRA 3: Market Development & Visibility

KRA 4: Collection & Credit Control

KRA 5: Compliance & Reporting