Sales Manager - Mass LAP

SMFG INDIA CREDIT COMPANY; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

SMFG INDIA CREDIT COMPANY is hiring for a Business Acquisition role focused on Loan Against Property in Mumbai. You will source 1–6 Cr LAP, build and manage a strong partner network, and drive market expansion through local initiatives.

Role requires handling high-value LAP cases, coordinating with Credit, Legal and Operations for smooth disbursement, and maintaining asset quality. Local market knowledge of Mumbai is preferred.

Qualifications

• Strong negotiation and relationship skills with partners.
• Proven ability to drive business development and market expansion.
• Well-connected with DSAs, CAs, connectors, builders and channel partners.
• Local Mumbai market knowledge to source secured lending opportunities.
• Graduate or postgraduate in any discipline.

Responsibilities

• Source and generate LAP business (1–6 Cr) through various channels.
• Develop and maintain relationships with DSAs, CAs, and partners.
• Map local market, drive awareness and networking for secured lending.
• Coordinate with Credit/Legal/Operations for smooth loan processing.
• Prepare monthly/quarterly plans and achieve sourcing targets.
• Ensure portfolio quality and adherence to policies and KYC.

Skills

Negotiation

Relationship management

Business development

Market knowledge

DSA/CA network

Education

Graduate/Postgraduate

Job description

Role & responsibilities

1. Business Acquisition

• Source and generate Loan Against Property business in the ticket size range of 1 Crore to 6 Crore.
• Acquire new customers through Direct Sourcing, DSAs, Chartered Accountants (CAs), Connectors, Builders, and Channel Partners.
• Identify and develop new sourcing channels to achieve business targets.
• Build a strong pipeline of self-employed professionals, SMEs, businessmen, and corporate customers.

2. Relationship Management

• Develop and maintain strong relationships with DSAs, CAs, Connectors, Builders, and Channel Partners.
• Conduct regular meetings and engagement activities to enhance business volumes.
• Ensure high partner productivity through continuous support and market updates.
• Act as a single point of contact for key sourcing partners.

3. Business Development & Market Expansion

• Map the local market and identify opportunities for secured lending business.
• Drive awareness and visibility through local marketing initiatives and networking activities.
• Explore opportunities in SME clusters, commercial hubs, and business communities.
• Analyze competitor offerings and market trends to generate incremental business.

4. Credit & Case Management

• Understand customer financials, banking behavior, and funding requirements.
• Coordinate with Credit, Legal, Technical, and Operations teams for smooth sanction and disbursement processes.
• Ensure quality sourcing and maintain healthy portfolio standards.
• Assist customers in documentation and end-to-end loan processing.

5. Strategy Planning & Target Achievement

• Prepare monthly and quarterly business plans for LAP acquisition.
• Drive sourcing, sanction, and disbursement targets as per business objectives.
• Monitor sales funnel and conversion ratios to maximize productivity.
• Ensure revenue generation and portfolio growth in the assigned geography.

6. Compliance & Portfolio Quality

• Adhere to company policies, credit guidelines, and regulatory requirements.
• Ensure proper KYC and documentation standards.
• Focus on maintaining asset quality and controlling delinquency levels.
• Ensure all sourced cases meet internal risk and compliance norms.

Preferred candidate profile

• Graduate/Postgraduate in any discipline.
• 4-10 years of experience in LAP, Mortgage Loans, SME Loans, Business Banking, or Secured Lending.
• Experience in handling high-value LAP cases ranging from 1 Crore to 6 Crore.
• Strong network of DSAs, CAs, Connectors, Builders, and Business Associates.
• Good understanding of customer financial assessment and property-backed lending.
• Strong negotiation, relationship management, and business development skills.
• Local market knowledge of Mumbai and surrounding regions will be preferred.