Sales Manager - London, UK

ID Fresh group; Bengaluru; On-site; INR 11,429,000 - 16,508,000; Full time

Job summary

iD Fresh Food is seeking a Sales Manager based in London to expand our international footprint in the UK. You will drive distribution, build relationships with Indian ethnic retailers, and oversee direct distribution operations for frozen and chilled items.

The role requires 8-12 years in business development/sales within frozen foods, a UK network, and strong leadership to deliver growth and negotiate terms.

Qualifications

• 8-12 years of experience in business development and sales within frozen/chilled foods.
• Strong network with Indian ethnic retailers in the UK.
• Experience managing distributor operations and van-based distribution networks.
• Knowledge of UK frozen/chilled food market margins, rebates, and terms.
• Ability to negotiate commercial agreements and drive growth.

Responsibilities

• Drive distribution, revenue growth, and market presence across the UK, focusing on Indian retailers and distributors.
• Develop and strengthen relationships with Indian ethnic retailers and distributors across the UK to improve penetration.
• Oversee direct distribution operations including van logistics, loading, returns, and route efficiency.
• Lead pricing, rebates, trade terms, and contracts aligned with market practices.
• Monitor competition and provide strategic insights for go-to-market initiatives.
• Collaborate with International team on demand forecasting and product launches.
• Ensure regulatory compliance and liaison with authorities as needed.
• Represent iD Fresh Food at industry events and customer meetings.
• Lead and develop local team to achieve objectives and excellence.

Skills

Entrepreneurship

Business Development

Market Expansion

Distributor Management

Pricing & Contracts

Stakeholder Relations

Team Leadership

Regulatory Compliance

Education

Bachelor's degree in Business/Sales/SC/Food Tech

Job description

We are hiring a Sales Manager based in London, to expand and develop iD Fresh Food's international operations in the UK. Preferred candidate must be having strong experience working in this geography and must have good entrepreneur skills to run the business for iD Fresh Food.

REPORTS TO

CEO

FUNCTION

EXPERIENCE

8-12 years

EDUCATION

Bachelor's in Business, Sales, Supply Chain, Food Technology, or related field

ABOUT iD

Founded in 2005, iD Fresh Food is on a mission to make fresh, wholesome and preservative-free food accessible to consumers around the world. What began as a small entrepreneurial venture has evolved into a globally recognized fresh food company, serving millions of consumers through a portfolio of innovative, high-quality products.

Backed by leading investors and powered by a relentless focus on quality, innovation and consumer trust, iD continues to redefine convenience food while staying true to its promise of freshness and authenticity.

KEY RESPONSIBILITIES

• Business Development & Market Expansion: Drive distribution, revenue growth, and market presence across the UK, with a primary focus on Indian ethnic retailers, standalone stores, and distributors handling frozen and chilled food categories, while exploring opportunities within mainstream retail.
• Retail & Distributor Management: Develop and strengthen relationships with Indian ethnic retailers and distributors across the UK. Leverage existing networks to secure listings, increase distribution depth, and improve market penetration.
• Distribution Operations Management: Oversee company-run direct distribution of chilled products, including van operations, loading, returns, collections, route efficiency, and overall operational performance.
• Commercial Management: Lead commercial discussions related to pricing, margins, rebates, trade terms, and contractual agreements in line with market dynamics and industry practices.
• Market Intelligence & Strategy: Monitor competitive activity and provide insights on category players, operating models, pricing trends, and go-to-market strategies to support business growth.
• Cross-Functional Collaboration: Work closely with the International Business team on demand forecasting, product launches, promotional activities, and execution plans.
• Regulatory & Compliance Management: Liaise with local authorities and regulatory bodies, representing iD Fresh Food and ensuring compliance with all applicable documentation, legal, and regulatory requirements.
• Stakeholder Representation: Represent iD Fresh Food at industry events, trade shows, customer meetings, and key business forums to strengthen brand presence and partnerships.
• Team Leadership: Lead, manage, and develop local team members to deliver business objectives and operational excellence.

PREFERRED QUALIFICATIONS

• 8-12 years of experience in business development, sales, distribution, or operations within the frozen and/or chilled food industry.
• Strong network and established relationships with Indian ethnic retailers in the UK, particularly large-format and high-volume stores.
• Hands-on experience managing frozen/chilled distribution networks serving Indian ethnic retail channels through distributor, van sales, or direct-store delivery models.
• Strong understanding of the UK ethnic food market, including pricing structures, distributor and retailer margins, rebates, and commercial terms.
• Proven ability to independently drive business growth, negotiate commercial agreements, and deliver results.
• Experience managing distributor operations and van-based distribution networks for frozen and chilled products.
• Knowledge of leading brands operating within Indian frozen and chilled food categories and their market approaches.
• Existing relationships with mainstream UK retailers or category buying teams within frozen, chilled, or ethnic food categories would be advantageous.
• Experience scaling emerging or challenger food brands in the UK market is preferred.in related field to be mentioned here.

ROLE RELATED INFORMATION

• Location: London, United Kingdom, with extensive travel across the UK.
• International Collaboration: Regular interaction with teams across India, UAE, and other international markets.
• Role Scope: Combination of business development, commercial management, distribution operations, regulatory compliance, and team leadership responsibilities. Must be someone who understands fresh food business, with entrepreneurship background or mindset and a go getter to elevate our footprints in UK.

LIFE at iD

At iD, we're driven by a simple mission: making fresh, wholesome food accessible to consumers around the world.

What makes us different is our culture. We're a people-centric organization that combines entrepreneurial energy with the scale and ambition of a growing global business. Here, ideas can come from anywhere, questions are encouraged, and ownership is valued.

Our values guide how we work every day:

• Customer Obsession: We go the extra mile for our consumers.
• Speed: We act decisively and learn quickly.
• Trust: We build relationships through openness and integrity.
• Courage: We challenge convention and embrace new possibilities.
• Efficiency: We focus on creating maximum impact with simplicity.
• People Excellence: We attract, develop and empower great talent.
• Results Orientation: We take ownership and deliver outcomes.

At iD, you'll find approachable leaders, collaborative teams, the freedom to challenge the status quo, and opportunities to contribute beyond defined boundaries.

Freedom to Question. Courage to Challenge. Opportunity to Stretch.

READY TO BUILD WHAT'S NEXT WITH iD?