Sales Manager- Industry

Sika; Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

A specialty chemicals company is seeking a Sales Manager - Industry in Delhi. The ideal candidate will develop sales strategies, acquire new customers, and manage existing accounts, all while closely monitoring market trends. This full-time role requires a strong business acumen, leadership skills, and a minimum of 7-8 years of experience in B2B industrial sectors. Frequent travel to meet customers is expected.

Qualifications

• Minimum 7-8 years of experience in B2B industrial products, preferably in specialty chemicals.
• Strong understanding of industrial products market trends and North India geography.
• Strong market understanding of industrial products and North India geography.

Responsibilities

• Develop and implement sales strategies aligned with company objectives.
• Identify target industries, key accounts, and growth opportunities.
• Manage existing customer accounts and ensure repeat business.
• Monitor industry trends, competitor products, and pricing strategies.
• Prospect and acquire new industrial customers across sectors.
• Build relationships with OEMs, distributors, and channel partners.
• Negotiate long-term supply contracts and agreements.
• Manage quotations, pricing approvals, and CRM records.
• Travel frequently domestically and internationally.

Skills

Business acumen

Leadership

Communication skills

Analytical mindset

Relationship management

Relationship building

Data-driven decisions

Strategic thinking

Education

Masters/bachelor’s degree in engineering

MBA preferred

Job description

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Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 101 countries around the world and manufactures in over 300 factories. Its more than 27,500 employees generated annual sales of CHF 11.7 billion in 2024.

Job Description

• Title : Sales Manager - Industry
• Location : Delhi
• Reports To : National Business Manager – A&M
• Company Profile: In the Automotive & Industry sector, it delivers innovative solutions to the world’s leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stays close to them via the central sales & marketing office in Pune, and a pan‑India sales team presence.

Duties and Responsibilities

Sales Strategy & Planning

• Develop and implement sales strategies aligned with company objectives.
• Identify target industries, key accounts, and growth opportunities.
• Forecast sales volumes, revenues, and profitability.
• Plan product launches and market penetration initiatives.

Business Development

• Prospect and acquire new industrial customers across sectors (industrial equipment, HVAC, Home Appliance, Solar, Wind, E‑mobility).
• Build relationships with OEMs, distributors, and channel partners.
• Expand geographic reach and segment coverage.
• Negotiate long‑term supply contracts and agreements.

Account & Relationship Management

• Manage existing customer accounts and ensure repeat business.
• Understand client technical requirements and match them with product offerings.
• Provide customized solutions to improve customer processes and cost‑effectiveness.
• Handle escalations, contract renewals, and credit management.

Market Intelligence & Competition Tracking

• Monitor industry trends, competitor products, and pricing strategies.
• Collect customer feedback for continuous improvement.
• Identify opportunities for product diversification or new applications.
• Share insights with product management and R&D teams.

Technical & Commercial Support

• Provide product demonstrations, trials, and application guidance.
• Support clients with technical documentation and compliance requirements.
• Work closely with market field engineers to deliver end‑to‑end solutions.
• Ensure value selling rather than price‐based competition.

Sales Operations & Administration

• Manage quotations and pricing approvals.
• Oversee order processing, delivery schedules, and inventory coordination.
• Ensure timely follow‑up for collections and adherence to payment terms.
• Maintain CRM records and prepare sales performance reports.

Problem Solving & Issue Resolution

• Handle client escalations efficiently and ensure quick resolution.
• Proactively identify potential risks and take corrective actions.

Qualifications, Experience & Education

Education

• Masters/bachelor’s degree in engineering from a reputed institute. MBA preferred.

Experience

• Minimum 7‑8 years of experience in B2B industrial products, preferably in specialty chemicals.

Skills

• Strong business acumen with a deep understanding of industrial products market trends, North India geography, and consumer behaviour.
• Exceptional leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to drive data‑driven decisions.
• Ability to build and nurture relationships with key stakeholders, both internal and external.

Personal Attributes

• Strategic thinker with a vision for long‑term growth.
• Innovative, solution‑oriented, and adaptable in a rapidly evolving industry.
• Strong decision‑making capabilities and ability to operate in a fast‑paced, high‑pressure environment.
• High level of integrity, accountability, and professionalism.

Working Conditions

• Full‑time
• Frequent travel to meet customers, both domestic and international, and also for business meetings, partnerships, and events.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Chemical Manufacturing

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